The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Fullsix Technology Havas

Havas launches Fullsix Media a year after acquisition

Author

By Jennifer Faull | Deputy Editor

July 22, 2016 | 2 min read

Havas is readying a new division to the company, Fullsix Media, nearly a year after it acquired the Fullsix Group for a reported $75m.

Yannick Bolore

Yannick

From 1 September, Havas’ existing Forward Media network will combine with Fullsix Media, creating a new global network with a presence across Europe, Latin America and the US. It make it the third media network in the Havas Group.

It will be led by Marco Tinelli, founder and chief executive of the Fullsix Group, who said it will be a “game-changer” for brands.

It is promising "digital first communication strategies" for clients and as such - perhaps unsurprisingly on the back of the recent ANA report - stressed in its launch press release a a commitment to relevance, performance, transparency and proprietary data curation for clients.

Yannick Bolloré, chief executive of Havas, said: “The integration of the Fullsix Group within the Havas Group has been a real success and has brought enormous added value to the creative side of our business.

“We are therefore delighted to be able to replicate this winning model to our media assets by launching Fullsix Media, a unique offering on the market to accompany our clients through their digital transformation.”

Tinelli will join the Havas Media Group executive committee and will lead this transformation alongside the executive team.

Fullsix Technology Havas

More from Fullsix

View all

Trending

Industry insights

View all
Add your own content +