All Nippon Airways appoints Digital Visitor to social media brief
Japan’s largest airline, All Nippon Airways (ANA), has appointed Bristol based agency Digital Visitor to handle its social media strategy.
ANA
ANA, which operates flights to around 50 domestic destinations, as well as 32 international destinations across Asia, Europe and North America, has briefed Digital Visitor to deliver a social media and influencer marketing campaign to boost targeted awareness of the airline within Europe.
Akira Nakamura, senior vice president EMEA and general manager of ANA, said: “As the largest airline in Japan, it’s important that our online strategy – including social media and influencer marketing – reflects the ever-changing face of the digital landscape, reinforcing our position of global leadership in the industry. We needed an agency that understood our target market of European business and leisure customers visiting Japan. But more importantly, we needed an agency whose approach involved a blend of cutting-edge and tried-and-tested digital tactics in line with our objectives.”
Anthony Rawlins, managing director of Digital Visitor, commented: “Introducing an international airline not only into our portfolio of clients, but also into Bristol is incredibly exciting. It demonstrates the wealth and depth of talent we have within our city, as well as our ability to compete with the best London has to offer. Having worked closely with Visit Japan and other international travel and tourism organisations, we believe Digital Visitor is the perfect fit for ANA. Important to us was the freedom to put our creative experience to work and engage the European market as effectively as possible, which we’ve been given. All that remains is to get started.”
Digital Visitor is based in Bristol and works with clients such as Voyages to Antiquity, Visit Japan and Latin Routes.