11,000 bots have been built for Facebook's Messenger

Facebook's bots could change brand relations with customers

Facebook has overseen the launch of over 11,000 bots on its Messenger platform since it launched the feature three months ago.

The chatbots for Messenger feature allows developers to build bots, and Facebook claims around 23,000 developers have signed up to Facebook’s Wit.ai to build them.

Messaging products vice president David Marcus, said: “We’re excited to introduce bots for the Messenger Platform. Bots can provide anything from automated subscription content like weather and traffic updates, to customized communications like receipts, shipping notifications, and live automated messages all by interacting directly with the people who want to get them.”

“As businesses begin to interact with people – from reservations to customer service to a small test of sponsored messages – we’ve built a new suite of controls and policies that we’re putting in place now and for the future.”

The company also announced a slew of new features, including call to action nodes, more search friendly discovery tools and made available Wit.ai’s Bot Engine to help build more complex bots, able to learn from conversations.

It comes after Manchester City on Thursday became the first football team to launch a Messenger bot.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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