Buzz Radar is set to debut a digital billboard that can react to social media sentiment just in time for Cannes Lions 2016.
The real-time data visualisation company has taken over Cannes’ largest digital screen, Clear Channel Outdoor’s asset, sitting upon the Grand Hotel.
The 4.8m high x 16.8m wide screen will analyse social media posts shared with #canneslions2016 to share the public’s emotional response to it – every 15 minutes.
Patrick Charlton, chief executive of Buzz Radar said: “We have been the chosen data visualisation partner for Clear Channel Outdoor at Cannes Lions for the past four years and wanted to take it one step further this year.
“No other industry has the sheer wealth and opportunity offered by data than the advertising world, but data is only powerful if you can communicate it effectively. We’re on a mission to bring this to life for all attendees at the festival, whatever mood they’re in.”
To further promote its understanding of data, the company will set up Buzz Radar pop-ups showing off its Command Centre software.