Media Branding Strategy

Mail Brands UK poaches Guardian’s Charlotte Taylor for partnership team

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By Jessica Goodfellow, Media Reporter

June 7, 2016 | 2 min read

Mail Brands UK is strengthening its partnership team with the promotion of Louise Rogers to partnership director and the Guardian’s Charlotte Taylor as strategy director.

Charlotte Taylor

Charlotte Taylor

Rogers moves up to the 12-strong team's lead role from partnership strategist, a position she has held since 2014. Prior to this Rogers held senior digital and creative positions at Immediate Media and BBC Worldwide.

Rogers replaces Sarah Gibson who has stepped into the role of head of digital for Mail Brands UK, leading the digital direct display team and driving the growth of MailOnline.

Taylor joins from a client planning director role at the Guardian. She has been tasked with driving strategic partnership opportunities for clients and agencies alike. Taylor will report directly to Rogers.

Taylor spent two years at the Guardian where she lead the agency and client sales team. Prior to that, she spent 13 years agency side at Wavv Rapp Collins, MEC and most recently PHD, where she was a board business director.

Rogers said: "As well as being a good example of Mail Brands’ ongoing investment in top talent, Charlotte has a superb track record of shaping winning solutions. Her experience extends across just about every sector and I’m sure she will play a lead role in the driving the proactive arm of the Partnership team.”

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