Stagecoach launches new site and app to help it finally compete with third party discounters
Stagecoach has launched a new app and website allowing passengers direct access to the cheapest fares across all rail journeys as part of a major push to strengthen its digital presence and compete with third party apps.
The new integrated customer-facing service, designed and created by digital agency Zone has launched across iOS and Stagecoach’s South West Trains service’s website.
The new app and site marks the first time South West Trains passengers have been given direct access to every ticketing option available with no booking fees.
In addition travelers will also be able to transfer tickets they have purchased directly to their South West Trains Smartcard via the website and app.
Christian Roth, managing director of South West Trains, said: “Rail passengers tell us they want easy, fast access to the cheapest ticket for their journey. We’ve worked with customers and technology experts to deliver exactly that. We are now able to offer the easiest go-to resource to access the best value travel anywhere on the UK rail network.”
Dominic Mills, chief technology officer of Zone said there was “a clear need to create a better online passenger experience across the sector” and maintained that “digital is key in delivering that ambition”.
Mills added: "M-Commerce is now pushing the frontier of genuine customer service, utility and value. And this is the next chapter in the disrupters’ story: we’re starting to see the established, traditional brands and services such as Stagecoach take on the digital age’s newcomers and beat them at their own game, with even more ambitious, more useful, more seamless and more customer-oriented digital services.”
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Zone
Zone is the customer experience agency inside Cognizant. We generate value for businesses by creating transformative customer experiences.
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