Creative Work of the Week: Hellmann's - Finding Grilltopia
Ogilvy’s new content-led campaign for Hellmann’s – Finding Grilltopia – has tickled the tastebuds of The Drum readers to be crowned Creative Work of the Week.
Taking viewers on a global adventure, the campaign aims to reinforce that Hellmann’s and barbecues go together like fire and food.
Fronted by YouTube star and grilling fanatic, DJ BBQ, the original four-part series sees the host convince grilling sceptics, including renowned food critic Giles Coren, that food cooked over fire is the future.
To vote for next week’s Creative Work of the Week visit our latest Creative Works round-up and vote for your favourite. You can also keep up-to-date with all the latest advertising, design and creative launches from around the globe on our Creative Works homepage where you can also vote for Creative Work of the Week and Creative Work of the Month.
Executive Creative Director: Andre Laurentino
Creative Director: Johnny Watters, Angus George
Art Director: Chris Chance
Copywriter: Lewis Bish
Additional Credits: Managing Director: Stephane Orhan
Business Director: Alex Canthal
Account Manager: Carmen Vicente Soto
Planning Director: Brian Jensen
TV Producer: Ben Catford, Ruth Darsow
Production Agency: It Drew Itself
Director: Prokopi Constantinou, Jake Churchill
Media Agency: PHD/ Mindshare