Creative Works Ad of the Week: The Maynard School - #MadeForGirls

In the minority as an only girls school The Maynard School turned to creative agency AB… with a brief to turn single-sex education into a virtue.

Voted Ad of the Week, #MadeForGirls is based on the knowledge that girls learn differently from boys, therefore the school’s curriculum is tailor ‘made for girls’.

Spanning cinema, print, OOH and digital channels including Facebook and Instagram, the campaign’s media strategy played a key role in delivering the message and elevating the school’s stature beyond its local competitors.

You can vote for next week's Ad of the Week by voting in our latest Creative Works round-up, to check out the latest work from the worlds of advertising, design and more visit our new Creative Works homepage.

Agency: AB…

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian