EDF Energy has come under fire after a 13-year-old boy won its competition designed to make science, technology, engineering and maths (Stem) subjects more appealing to teenage girls.
The Pretty Curious programme asked children to think of ideas for a connected home bedroom product, originally aimed at girls the competition was opened up to all 11 to 16-year-olds.
According to the BBC, the decision to open the competition to both genders was made in the interest of fairness with "a couple of hundred" entries received. The winner's idea was for a games controller which harnessed kinetic energy from the users thumb actions.
Amy Edmunson, an electrical maintenance technician at EDF said it was "exciting to see so many young people getting involved in this type of initiative."
However, computer scientist Dr Sue Black OBE, criticised the competition.
"Congratulations to the winner - but I'd love to hear from EDF how the winning solution meets their stated aim for the competition," said Black. "It is taking me a bit of time to work out how this result will change girls' perceptions of Stem."
EDF justified the winning choice, when pressed by BBC journalist Zoe Kleinman on Twitter, with a tweet that read while "the aim of #PrettyCurious was to encourage girls into #STEM, the #PrettyCuriousChallenge was a gender-neutral competition."
— EDF Energy (@edfenergy) February 26, 2016
Three of the four runners-up were submitted by girls.