Zoolander takes over Barbie’s Instagram account

Continuing the string of brand-tie ups, Derek Zoolander has appeared on the Instagram feed of Barbie.

As the sequel to Zoolander his cinema screens, a Ken Doll-esque version of the film’s leading man – played by Ben Stiller – has been pictured taking Blue steel-selfies, challenging her to a catwalk-off, an enjoying an LA ‘staycation’.

There’s even an appearance by Hansel, played by Owen Wilson, and Penelope Cruz's Valentina.

Derek Zoolander has already featured on the cover of Vogue, in an ad for Fiat Chrysler, and surprised fashion fans at Paris Fashion Week by strutting down the Valentino catwalk.

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Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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