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Paramount takes Zoolander duo Ben Stiller and Owen Wilson to Paris Fashion Week to promote sequel

Ben Stiller and Owen Wilson surprised fashion fans at Paris Fashion Week by going down the catwalk as their Zoolander alter egos to generate buzz for the movie's upcoming sequel.

Paramount Pictures enlisted the duo today (Tuesday 10 March) to relight the rivalry between male models, Stiller's Derek Zoolander and Wilson's Hansel, during the Valentino Autumn/Winter 2014 presentation.

Paramount even publicised the event on Twitter to generate buzz about the movie before it 2016 release.

Fashion retailer Asos uploaded a Vine of the event.

And Ben Stiller shared a selfie of the pair on Instagram too.

The first Zoolander movie was released in 2011 and featured a cameo from musician David Bowie playing himself.