New Balance and Zak have scooped this week’s Ad of the Week with the sports brand’s first global campaign ‘Numbers speak louder than words’.
Timed to coincide with the brand’s Q1 global sneaker launches, the campaign fuses the digital and physical worlds by creating a fully integrated platform that goes from online engagement all the way to in-store activation.
Created as an expression of New Balance’s ‘Always in Beta’ ethos, ‘Numbers speak louder than words’ targets the brands ‘sneakerheads’ who can own 40+ pairs and are highly critical if something isn’t authentic to the brand.
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Creative Partner: Matt Bennett
Creative Director: Andy Hawkins
Senior Creative: Garreth Carter
Photographer: KT Auleta