Creative Works Ad of the Week: New Balance - Numbers speak louder than words

New Balance and Zak have scooped this week’s Ad of the Week with the sports brand’s first global campaign ‘Numbers speak louder than words’.

Timed to coincide with the brand’s Q1 global sneaker launches, the campaign fuses the digital and physical worlds by creating a fully integrated platform that goes from online engagement all the way to in-store activation.

Created as an expression of New Balance’s ‘Always in Beta’ ethos, ‘Numbers speak louder than words’ targets the brands ‘sneakerheads’ who can own 40+ pairs and are highly critical if something isn’t authentic to the brand.

To vote for next week's Creative Works Ad of the Week cast your vote now in our latest Creative Works round-up.

Creative Partner: Matt Bennett

Creative Director: Andy Hawkins

Senior Creative: Garreth Carter

Photographer: KT Auleta

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian