Marketers that have adopted a ‘wait and see’ approach to virtual reality's ability to go mainstream should be pleasantly surprised by the uptake of Samsung’s consumer version of Samsung Gear VR, which sold out online in the hours after it launched this week.
The device was available for pre-order in the United States and in Europe and officially went on sale and begun shipping on Friday (20 November).
The $99 device was also available online through the likes of Amazon and Best Buy but within hours both places listed the headset as being “out of stock” and “sold out online”.
Samsung said of the reaction to its launch: “We are delighted with the overwhelmingly positive response Gear VR has received from reviewers and eager buyers alike. We are working hard to fulfill all orders as quickly as possible.”
Hot on the heels of the Samsung Gear VR roll out is the expected launch of Oculus Rift’s own consumer headset, due for release in early 2016.