BBC's refusal to get into a "bidding war" sees The Voice poached by another broadcaster
The BBC has confirmed that the forthcoming fifth session of The Voice will be the last the broadcaster will air.
Revealing the show had been snapped up by another channel, a statement released by the BBC informed it wasn't prepared to "get into a bidding war or pay inflated prices to keep the show."
"The BBC is incredibly proud of The Voice, but the fifth series which starts in January will be our last," read a statement from acting director of BBC Television, Mark Linsey.
"We always said we wouldn't get into a bidding war or pay inflated prices to keep the show, it's a testament to how the BBC has built the programme up - and established it to the mainstay of the Saturday night schedule - that another broadcaster has poached it."
Production companies Talpa and Wall to Wall currently make The Voice for the BBC. Earlier in the year ITV bought Talpa for £355m.
Last month the BBC said it had made a "final" bid to keep the show. The final season on the BBC sees Boy George and Paloma Faith join judges Ricky Wilson and Will.i.am.