Grant’s eyes international expansion launching campaign specifically for Africa
Scotch whisky brand Grant’s has launched a TV campaign set to be shown exclusively on TV across Sub-Saharan Africa from May.
Created by FCB Inferno and shot in Johannesburg, South Africa, #IOUAfrica challenges the notion of individual success and reflects the reality that no one makes it very far in life without a little help but we can find it hard to express our gratitude.
“We know that guys find it easier to show gratitude through physical actions rather than vocalising it and wanted to bring that to life in our latest TV commercial. From a fist bump or a knowing nod to buying a good friend a Grant’s, the spot brings to life the notion that actions truly do speak louder than words,” commented Julie Pender, Grant’s global marketing manager.
Muiris Ó’Riada, head of marketing for IMEA, William Grant & Sons, added: “2015 has been a very exciting year for Grant’s in Africa with the launch of Grant’s Select Reserve, our new premium whisky developed specifically for African consumers, and now the launch of our new African TV ad. We are excited about the premium whisky opportunity in the region and look forward to continuing the roll out of our aggressive growth plans across the year.”
#IOUAfrica features a track from African rappers M.ANIFEST and HHP with digital activity and PR across 2015 supporting the TV push,.