Car Loan 4U launches £15m Zuto rebrand
Online broker Car Loan 4U has launched a £15m Zuto rebranding exercise together with a new website following an £8m investment from SEP.
The move marks one of the biggest changes to the company's branding since it appointed Katy Lomax as marketing director last year. Her joining signalled the online broker's plans to position the new brand in the UK market, along with the hiring of Martin Jones as chief technology officer.
At the time of Lomax's appointment chief executive James Wilkinson commented: "Martin and Katy are both insanely passionate about what we are trying to achieve and we're thrilled to welcome them to the team. Martin’s extensive understanding of mobile and digital technologies will be a strong asset to Car Loan 4U and underpins our ambition to expand our platform for growth."
Lomax joined Zuto from Plusnet having built its brand and marketing strategy from the ground up whilst Jones arrives lastminute.com.