Former Plusnet marketing chief Katy Lomax heads to Car Loan 4U
Plusnet’s former head of marketing Katy Lomax has moved to Car Loan 4U to take up the marketing director role following Scottish Equity Partners £8m investment in the brand earlier this year.
Lomax has been tasked with managing the brand and marketing activities for the car finance company and will lead the commercial strategy and oversee the company’s presence on and offline.
“It’s an exciting time to have joined an agile, digital company at the start of its growth projection,” she said. “The company has a unique place in the market and an enviable reputation for staff retention and customer service, and I’m looking forward to driving significant growth over the next few years.”
With the investment Car Loans 4U has said it want to quadruple its annual revenues over the next four years.
In the 12 months to February this year, the company’s turnover grew by more than 75 per cent to £11m.