Coca-Cola begins 'doing far more with Coke Zero on mobile' with free giveaway
Coca-Cola has pledged to give away nearly half a million 500ml bottles of Coke Zero to mobile consumers with its #freecokezero integrated campaign.
From now until 10 May the soft drinks giant is offering on-the-go consumers a free bottle of Coke Zero via their mobile device in a bid to “drive further awareness of its great Coke taste and zero calorie offering to consumers,” said Bobby Brittain, UK marketing and activation strategy director.
“We’re excited to be doing far more with Coke Zero on mobile this year as it grows in importance as a delivery platform. It will ensure that busy on-the-go consumers are served the promotion for a refreshing Coke Zero in a convenient and accessible format, wherever they are,” Brittain added.
An accompanying 10 second TV commercial with a clear and simple message is set to run for two weeks. A promotional message will be included with the video on demand version to allow consumers to click through to the mobile voucher.
Coca-Cola is also giving away vouchers for a free 1.75lt bottle of Coke Zero with two million packs of Coca-Cola to be redeemed by 17 May 2015 and sampling teams will be handing out 150ml cans of Coke Zero across the UK during the promotional period.