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Adjust Your Set Taxis

Milka launches AR advent calander to help children count how many sleeps until Christmas

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By Gillian West | Social media manager

November 26, 2014 | 1 min read

Milka has engaged Taxi Studio to come up with a creative solution, incorporating augmented reality (AR) technology, to answer children’s ever present question of the festive season – ‘How many sleeps until Christmas?’.

To underpin Milka’s ‘Dare to be Tender’ positioning Taxi has reimagined iconic festive images as numbers, taking children on a journey from 1 December up until the big day. Play Nicely handled the augmented reality side of things developing an associated app and games.

Stu Tallis, Taxi Studio design director, commented: “This was a great fun brief, made even more enjoyable by the client’s desire to engage with AR and us collaborating with the right teams to deliver a little extra magic to the category. Together we’ve created what we believe is the world’s first AR Christmas advent calendar.”

The app and calendar are set to launch simultaneously in Austria, France and Germany with digital content specialists Adjust Your Set leading the digital content strategy, narrative tone and illustrative style of the Christmas push.

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Taxi Studio

We are a multi-award winning fearless brand design agency, specialising in creating, building and activating brands. We operate across many diverse global market sectors, from military satcomms to ciders, and our business is based on three core values: fairness, fearless creativity and real relationships.

We are: > Creative to the core > 61% creative (that is to say, 61% of us are pure creatives, including our finance manger!) > Award whores (130+ international creative awards collected to date) > Fast & agile > Great to work with...

... but don't take our word for it;

"This is a top class design agency and a super friendly team to work with - the perfect combination of strong strategic thinking and very creative people" Karine Chik Brand Equity Keeper, Gum &Candy Mondelez (Kraft)

"Taxi have endurance, motivation, a positive attitude & great creative skills. I'd have a beer with these guys and think they're more like a modern musketeer team:all for one, one for all..." Roland Bienz Marketing Development Director Carlsberg Breweries

Specialties: Clients include: Astrium (EADS) • Baltika Breweries • Beverage Partners Worldwide (Nestea) • Cabinet Office • Cadbury • Carlsberg • Clarks • Coca-Cola • Diageo • Duvel • The Edrington Group • Harriet's Jolly Nice • Kraft Foods (Mondelez) • Oriflame Cosmetics • Pukka Herbs • Tayto

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