Halloween Creative Showcase: Creepy campaigns from BBH Pacific, Latinworks USA, 360i and more
Welcome to a spooky Halloween-themed edition of our Creative Showcase, in association with iStock.
This week, we bring you a round-up of the the best in macabre marketing with Halloween ads, packaging design and more in one place.
Let us know whether you think the creepy campaigns featured are a trick or a treat simply by clicking the 'Like' button beside the work, and the winner will receive a special Halloween surprise.
Voting will be kept open all weekend closing on Monday 3 November.
Our weekly Creative Showcase will return on Monday.
To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter - @TheDrumCreative.
BBH Asia Pacific: Ikea 'Halloween'
Brand: Ikea
Title(s): Halloween
Agency: BBH Asia Pacific
Agency Wesbite: www.bartleboglehegarty.com/singapore
Executive Creative Director: Scott McClelland
Art Director: Marcus Yuen
Senior Copywriter: Angie Featherstone
Additional Credits: Project Director: Lesley Chelvan
Account Manager: Manavia Sharma, Jade Cheng
Head of Planning: James Sowden
Additional Credits: Social Strategist: Josie Khng
Director: Jordan Quellman
Agency Producers: Daphne Ng, Wendi Chong
Production Company Producers: Bhavna Shivayogimath, Malay Prakash
Production Company: Black Sheep Live
Latinworks USA: Snickers 'Twisted'
Brand: Snickers
Title: Twisted
Agency: Latinworks, USA
Agency Website: www.latinworks.com
Chief Creative Officer: Sergio Alcocer
Group Creative Director: Hernan Cerdeiro
Associate Creative Director: Morris Davila
Senior Copywriter: Daniel Lobaton
VP/Planning Director: Juan Mantilla
Planner: Adriana Zolezzi
Account Director: Carlos Muñoz
Additional Credits: Account Supervisors: Sarah Drake, Mario Garcia
Account Executive: Kelcey Bacon
Production Company: Landia
Director: Luciano Podcaminsky
Producer: Juan Taylor
Visual Effects: The Mill
Sound Production: Personal Music Miami
Executive Producer: Vanessa Lozano
Sound Engineer: Luis Gomez
Music Supervisors: Alberto Slezynger, Alexis Estiz
360i: Oreo 'Nomsters'
Brand: Oreo
Title: Nomsters
Agency: 360i
Agency Website: www.360i.co.uk
Creative Director: Aaron Mosher & David Yankelewitz
Art Director: Kelsie Kaufman
Copywriter: Frank Bertino
Executive Producer: Phil Pessaro
Producer: Ethan Brooks
Account Director: Josh Lenze
Senior Strategist: Mike Jacobson
Account Manager: Megan Falcone
Community Manager: Katya Kotylar
Community Supervisor: Namrata Patel
Additional Credits: Oreo Senior Associate Brand Manager: Kerri McCarthy
Production Company: Dream Machine Creative
Director: Andrew Wonder & Lainey Dubinsky
Producer: Alon Simcha
Executive Producer: Dylan Steinberg
Director of Photography: Fletcher Wolfe
VFX: Konrad & Paul
VFX Supervisor: John Christon
Sound: Silver Sound
Sound Designers: Robin Shore, Cory Choy , Luke Allen, Bryan Osborne, Ted Robinson
Nix & Gerber Studio - Set Design
Lori Nix
Kathleen Gerber
Character Fabrication – Castelli Models
Dan Castelli
Why this campaign will scare us silly: Inspired by the 1800s mad scientist laboratory, this year Oreo is engaging fans just in time for Halloween with its Laboratorium, where it is performing experiments on Oreo cookies to create “nomsters” that will be unleashed in social channels.
Beginning October 27, follow Oreo on Facebook, Twitter and Instagram to see exclusive video from the Laboratorium, and the making of Oreo’s “nomsters,” inspired by some of the most feared monsters of Halloween lore and more.
Each day Oreo will bring a new “nomster” to life across platforms and channels, with support from paid social.
Oreo will encourage fans to name the Nomsters– and the best names will be made into custom digital content and recognized by Oreo later that day.
whynot!: Strongbow 'Saint or Sinner?'
Brand: Strongbow
Title(s): Saint or Sinner?
Agency: whynot!, London, UK
Agency website: http://www.whynotthinkpeople.com
Creative Team: Max Keily & Claire Scott
Why this campaign will scare us silly: As well as the scary theme, outlet decorations and headline prize, we're launching on a pretty scary scale – 3,000,000 scratchcards going out to 10,000 outlets nationwide and everyone's a winner!
Frank PR: Chessington World of Adventures Resort 'Room Scare-vice Menu'
Brand: Chessington World of Adventures Resort
Title(s): Room Scare-vice Menu
Agency: Frank PR, London, UK
Agency website: http://www.frankpr.it/
Copywriter: Doug McPherson, Senior Account Executive, Frank PR
Photographer: Zach Culpin, Solent News
Additional credits: Head Chef at the Azteca Hotel at Chessington World of Adventures Resort: Matt Jenkins
Chessington World of Adventures Resort Media Relations Manager: Maria Hamilton
Chessington World of Adventures Resort PR Executive: Charlotte King
Why this campaign will scare us silly: Set to spook and delight, guests at Chessington World of Adventures Resort have the opportunity to try the brand new ‘Scare-vice’ Menu; available for a limited time only during Howl’o’een. The monstrous menu includes:
A platter of salt and vinegar crispy crickets, dried locusts and curried meal worms with sweet ghost chilli and soy dipping sauce
Howl'o'ween pumpkin goat’s cheese salad tossed with pumpkin seeds and an infusion of garlic fried bugs and ginger
Creepy crawly cupcakes made with cricket flour with dehydrated ant butter cream and toffee and mealworm ice cream
The menu has been launched to celebrate the new Howl’o’ween event at the Resort and got people talking about the spooky bites and frights!
Creative Spark: Forever Manchester 'Little Print Shop of Horrors'
Brand: Forever Manchesterx
Title: Little Print Shop of Horrors
Agency: Creative Spark
Agency website: www.creativespark.co.uk
Why this campaign will scare us silly: Creative Spark’s annual Little Print Shop of Horrors reopened this Halloween.
The shop has opened each Halloween since 2011 and sells horror-themed limited edition prints to raise money for selected charities.
This year seen Creative Spark, a leading creative agency with offices in Manchester, London and Leeds, put their trademark twist on Disney and Hitchcock films.
This years theme was ‘666’, with Creative Spark presenting 6 Alfred Hitchcock film prints, 6 of the best sellers from previous years and 6 Disney ’Happily Never After’ illustrations.
The studio was split into teams, giving creative freedom to not only the award winning design team but also directors, operations, business development and work experience.
The winning team will be the one that raises the most money for Forever Manchester, a Mancunian charity that supports local community projects.
The prints can be seen and bought from shop.creativespark.co.uk
VCCP: Asda 'Halloween'
Brand: Asda
Title(s): Halloween
Agency: VCCP
Agency website: http://www.vccp.com/
Additional Credits: Film Production: Another Film Company
Director: Ben Sedley
Producer: Vanessa Hetherington
Editor: Eve Ashwell @Cut+Run
Why this campaign will scare us silly: Not only does it convey that Asda has everything you need for that Halloween party you didn't realise you wanted, it also does it with a lovely sense of fun.
The Work: Ford 'Spooky Halloween Car Wash Prank'
Brand: Ford
Title(s): Spooky Halloween Car Wash Prank
Agency: The Work
Agency Website: http://www.theworkinc.com
Production: The Work
Special Effects: Erebus
Why this campaign will scare us silly: Ford's new Halloween video tricked unlucky individuals into taking their cars into a haunted car-wash where they were set to receive a fright.
Passengers thought they were being recorded on a test drive of Ford’s new range but the unfortunate customers ended up on a journey through hell, as the car-wash's lights went out and men dressed as monsters started battering the car.
The ad, filmed at a Detroit car-wash, with the help of prop-supplier Erebus and creative agency the Work, saw the drivers let in on the cruel prank - but not the passengers.
JWT: Mr Kipling 'Trick or Treat'
Brand: Mr Kipling
Title(s): Trick or Treat
Agency: JWT London
Agency website: http://jwt.co.uk/
Executive Creative Director: Russell Ramsey
Creative Director: David Masterman
Creatives: Kevin Lai and Eduardo de Jevenois Howlet
Photographer: Laurence Haskell
Designers: Georgi Georgiev and Bryan Riddle
Additional Credits: Business Director: Simone Forster
Board Account Director: Brooke Curtis
Account Manager: Sophia Redgrave
Project Manager: Helena Wells
Planner (creative agency): Chris Bailey
Why this campaign will scare us silly: JWT London have deftly created a pair of ghoulish eyes, by simply cutting a Cherry Bakewell in half.
The line reads ‘Trick or treating is better with cake.’
David Masterman, Creative Director at JWT London said “Cake makes for an exceedingly good Halloween”.
The ad builds on the “Life is better with cake” work created by JWT London launched in August this year, which featured an imaginary pink elephant TV ad and the world’s first billboard made of cake.
The Red Brick Road: Funkin 'Funkin Fast'
Brand: Funkin
Title(s): Funkin Fast
Agency: The Red Brick Road
Agency website: http://www.theredbrickroad.com/
Creative Director: Matt Davis, Richard Megson
Creative: Luke Ashton, Dean Pinnington
Designer: Derek Mantle
Additional Credits: Senior Account Manager: Louise Jakeman
Agency Planner: Emma Batho
Agency Producer: Agata Stasiuk
Media Agency: The Village Communications
Media Planner: Katherine Adams
Why this campaign will scare us silly: The ‘Funkin Fast’ campaign uses Vines and online display advertising to show the three steps it takes to make legendary cocktails (‘ice in, spirit in, Funkin’), with creative that exaggerates the speed.
six second Vines for Halloween show people getting their frightening party make-up applied ‘Funkin Fast’, and will be followed up with similar executions for Movember and Christmas.
“Funkin cocktails make parties legendary” said Andrew King, CEO of Funkin, ‘”and with our new campaign we’ll show how quick and easy it is to transform any party occasion.”
“Vines are perfect for conveying our ‘Funkin Fast’ campaign message, and we had a lot of fun shooting these!” said David Miller, MD of The Red Brick Road.
Notegraphy: Halloween app
Brand: Notegraphy
Title(s): Halloween app
Agency: Notegraphy
Agency website: https://notegraphy.com/
Why this campaign will scare us silly: Notegraphy has created a special collection that offers app users the chance to write and design a humorous ‘Trick or Treat’ message. The ‘Trick’ is that the app changes automatically as the text is written by the user… scary stuff, eh?
The app will automatically change the text of the Trick collection... to spook you, and give you some scary stuff to spook your friends. What kind of scary message?
Messages adapted to the moment. For example, we're way more afraid of our partner finding our Facebook open than finding a bunch of zombies in our room…
This double collection will self-destruct in two weeks.
Fold7: Firetrap 'Deadly Denim'
Brand: Firetrap
Title(s): Deadly Denim
Agency: Fold7
Agency website: http://fold7.com/
Creative Director: John Yorke
Director: Ian Pons Jewell
Why this campaign will scare us silly: ‘Deadly Denim’, the new spine-chilling advert for Firetrap, has been commissioned and created by industry leaders Fold7 and award-winning director Ian Pons Jewell. The haunting clip has been shot using the high-tech ‘stop frame’ animation technique to fixate-on the darker and deadlier side of the Firetrap brand. The ad also breathes life back into the cult Firetrap mascot, ‘Deadly’ the gnome.
The highly atmospheric film, centres on a mysterious woman in a trance-like state, sitting on a rocking chair in an eerie abandoned house. The objects around her, including an old sewing machine, come to life under her control, to tailor a pair of Firetrap jeans. In the final scene it is revealed that the woman has also used the dark arts to conjure up a man to wear the jeans.
‘Deadly Denim’, the new spine-chilling advert for Firetrap, has been commissioned and created by industry leaders Fold7 and award-winning director Ian Pons Jewell. The haunting clip has been shot using the high-tech ‘stop frame’ animation technique to fixate-on the darker and deadlier side of the Firetrap brand. The ad also breathes life back into the cult Firetrap mascot, ‘Deadly’ the gnome.
The highly atmospheric film, centres on a mysterious woman in a trance-like state, sitting on a rocking chair in an eerie abandoned house. The objects around her, including an old sewing machine, come to life under her control, to tailor a pair of Firetrap jeans. In the final scene it is revealed that the woman has also used the dark arts to conjure up a man to wear the jeans.
Firetrap’s retained PR agency Brandnation is also implementing a strategic and focused PR campaign to support the launch of the new campaign. Firetrap are also hosting an event with record label 25 Hour Convenience Store in East London on 30th October to launch the new ad and showcase a ‘director’s cut’.
The ad will launch on TV and online, on Monday 3 November.
Cheil: Samsung ‘Samsung Zombie Switch’ Halloween Prank
Brand: Samsung
Title(s): ‘Samsung Zombie Switch’ Halloween Prank
Agency: Cheil, London, UK
Agency website: http://www.cheil.com
Executive Creative Director: Logan Willmont
Creative Director: Matt Jukes
Copywriter: Christopher da Costa
Art Director: John Walters
Social Media Manager: Hannah Burnett-Kirk
Producer: Fred Salmon
Editor: Sam White
Production Agency: Knock Knock
Why this campaign will scare us silly: The last thing you’d expect from a in-store demo is a zombie appearing out of nowhere!
Partners Andrews Aldridge: Heck Foods 'Hallowe'en with HECK Sausages'
Brand: Heck Foods
Title(s): Hallowe'en with HECK sausages
Agency: Partners Andrews Aldridge, London, UK
Agency website: http://www.madebypartners.com
Creative Director: Paul Snoxell
Art Director: Gavin Tormey
Copywriter: Alex Phipps
Additional credits: Managing Partner: Paul Vallois
Film: Harry Foster
Why this campaign will scare us silly: A pastiche of the cult classic The Shining; the boy’s view from the trike, the twins and the gentle tapping of the typewriter all lead to our biggest possible fear – a dull sausage.
FCB Inferno: BMW Halloween
Brand: BMW
Title(s): BMW Halloween campaign
Agency: FCB Inferno, London
Agency website: http://www.fcbinferno.com/
Creative Director: Owen Lee
Art Director: Neil Durber
Copywriter: Nick O'Bryan-Tear
Photographer: Stills taken from a Hochkant film production
Why this campaign will scare us silly: Once again, the BMW i8 casts its spell.