Halloween Creative Showcase: Creepy campaigns from BBH Pacific, Latinworks USA, 360i and more

Welcome to a spooky Halloween-themed edition of our Creative Showcase, in association with iStock.

This week, we bring you a round-up of the the best in macabre marketing with Halloween ads, packaging design and more in one place.

Let us know whether you think the creepy campaigns featured are a trick or a treat simply by clicking the 'Like' button beside the work, and the winner will receive a special Halloween surprise.

Voting will be kept open all weekend closing on Monday 3 November.

Our weekly Creative Showcase will return on Monday.

To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter - @TheDrumCreative.

BBH Asia Pacific: Ikea 'Halloween'

Brand: Ikea

Title(s): Halloween

Agency: BBH Asia Pacific

Agency Wesbite: www.bartleboglehegarty.com/singapore

Executive Creative Director: Scott McClelland

Art Director: Marcus Yuen

Senior Copywriter: Angie Featherstone

Additional Credits: Project Director: Lesley Chelvan

Account Manager: Manavia Sharma, Jade Cheng

Head of Planning: James Sowden

Additional Credits: Social Strategist: Josie Khng

Director: Jordan Quellman

Agency Producers: Daphne Ng, Wendi Chong

Production Company Producers: Bhavna Shivayogimath, Malay Prakash

Production Company: Black Sheep Live

Latinworks USA: Snickers 'Twisted'

Brand: Snickers

Title: Twisted

Agency: Latinworks, USA

Agency Website: www.latinworks.com

Chief Creative Officer: Sergio Alcocer

Group Creative Director: Hernan Cerdeiro

Associate Creative Director: Morris Davila

Senior Copywriter: Daniel Lobaton

VP/Planning Director: Juan Mantilla

Planner: Adriana Zolezzi

Account Director: Carlos Muñoz

Additional Credits: Account Supervisors: Sarah Drake, Mario Garcia

Account Executive: Kelcey Bacon

Production Company: Landia

Director: Luciano Podcaminsky

Producer: Juan Taylor

Visual Effects: The Mill

Sound Production: Personal Music Miami

Executive Producer: Vanessa Lozano

Sound Engineer: Luis Gomez

Music Supervisors: Alberto Slezynger, Alexis Estiz

360i: Oreo 'Nomsters'

Brand: Oreo

Title: Nomsters

Agency: 360i

Agency Website: www.360i.co.uk

Creative Director: Aaron Mosher & David Yankelewitz

Art Director: Kelsie Kaufman

Copywriter: Frank Bertino

Executive Producer: Phil Pessaro

Producer: Ethan Brooks

Account Director: Josh Lenze

Senior Strategist: Mike Jacobson

Account Manager: Megan Falcone

Community Manager: Katya Kotylar

Community Supervisor: Namrata Patel

Additional Credits: Oreo Senior Associate Brand Manager: Kerri McCarthy

Production Company: Dream Machine Creative

Director: Andrew Wonder & Lainey Dubinsky

Producer: Alon Simcha

Executive Producer: Dylan Steinberg

Director of Photography: Fletcher Wolfe

VFX: Konrad & Paul

VFX Supervisor: John Christon

Sound: Silver Sound

Sound Designers: Robin Shore, Cory Choy , Luke Allen, Bryan Osborne, Ted Robinson

Nix & Gerber Studio - Set Design

Lori Nix

Kathleen Gerber

Character Fabrication – Castelli Models

Dan Castelli

Why this campaign will scare us silly: Inspired by the 1800s mad scientist laboratory, this year Oreo is engaging fans just in time for Halloween with its Laboratorium, where it is performing experiments on Oreo cookies to create “nomsters” that will be unleashed in social channels.

Beginning October 27, follow Oreo on Facebook, Twitter and Instagram to see exclusive video from the Laboratorium, and the making of Oreo’s “nomsters,” inspired by some of the most feared monsters of Halloween lore and more.

Each day Oreo will bring a new “nomster” to life across platforms and channels, with support from paid social.

Oreo will encourage fans to name the Nomsters– and the best names will be made into custom digital content and recognized by Oreo later that day.

whynot!: Strongbow 'Saint or Sinner?'

Brand: Strongbow

Title(s): Saint or Sinner?

Agency: whynot!, London, UK

Agency website: http://www.whynotthinkpeople.com

Creative Team: Max Keily & Claire Scott

Why this campaign will scare us silly: As well as the scary theme, outlet decorations and headline prize, we're launching on a pretty scary scale – 3,000,000 scratchcards going out to 10,000 outlets nationwide and everyone's a winner!

Frank PR: Chessington World of Adventures Resort 'Room Scare-vice Menu'

Brand: Chessington World of Adventures Resort

Title(s): Room Scare-vice Menu

Agency: Frank PR, London, UK

Agency website: http://www.frankpr.it/

Copywriter: Doug McPherson, Senior Account Executive, Frank PR

Photographer: Zach Culpin, Solent News

Additional credits: Head Chef at the Azteca Hotel at Chessington World of Adventures Resort: Matt Jenkins

Chessington World of Adventures Resort Media Relations Manager: Maria Hamilton

Chessington World of Adventures Resort PR Executive: Charlotte King

Why this campaign will scare us silly: Set to spook and delight, guests at Chessington World of Adventures Resort have the opportunity to try the brand new ‘Scare-vice’ Menu; available for a limited time only during Howl’o’een. The monstrous menu includes:

A platter of salt and vinegar crispy crickets, dried locusts and curried meal worms with sweet ghost chilli and soy dipping sauce

Howl'o'ween pumpkin goat’s cheese salad tossed with pumpkin seeds and an infusion of garlic fried bugs and ginger

Creepy crawly cupcakes made with cricket flour with dehydrated ant butter cream and toffee and mealworm ice cream

The menu has been launched to celebrate the new Howl’o’ween event at the Resort and got people talking about the spooky bites and frights!

Creative Spark: Forever Manchester 'Little Print Shop of Horrors'

Brand: Forever Manchesterx

Title: Little Print Shop of Horrors

Agency: Creative Spark

Agency website: www.creativespark.co.uk

Why this campaign will scare us silly: Creative Spark’s annual Little Print Shop of Horrors reopened this Halloween.

The shop has opened each Halloween since 2011 and sells horror-themed limited edition prints to raise money for selected charities.

This year seen Creative Spark, a leading creative agency with offices in Manchester, London and Leeds, put their trademark twist on Disney and Hitchcock films.

This years theme was ‘666’, with Creative Spark presenting 6 Alfred Hitchcock film prints, 6 of the best sellers from previous years and 6 Disney ’Happily Never After’ illustrations.

The studio was split into teams, giving creative freedom to not only the award winning design team but also directors, operations, business development and work experience.

The winning team will be the one that raises the most money for Forever Manchester, a Mancunian charity that supports local community projects.

The prints can be seen and bought from shop.creativespark.co.uk

VCCP: Asda 'Halloween'

Brand: Asda

Title(s): Halloween

Agency: VCCP

Agency website: http://www.vccp.com/

Additional Credits: Film Production: Another Film Company

Director: Ben Sedley

Producer: Vanessa Hetherington

Editor: Eve Ashwell @Cut+Run

Why this campaign will scare us silly: Not only does it convey that Asda has everything you need for that Halloween party you didn't realise you wanted, it also does it with a lovely sense of fun.

The Work: Ford 'Spooky Halloween Car Wash Prank'

Brand: Ford

Title(s): Spooky Halloween Car Wash Prank

Agency: The Work

Agency Website: http://www.theworkinc.com

Production: The Work

Special Effects: Erebus

Why this campaign will scare us silly: Ford's new Halloween video tricked unlucky individuals into taking their cars into a haunted car-wash where they were set to receive a fright.

Passengers thought they were being recorded on a test drive of Ford’s new range but the unfortunate customers ended up on a journey through hell, as the car-wash's lights went out and men dressed as monsters started battering the car.

The ad, filmed at a Detroit car-wash, with the help of prop-supplier Erebus and creative agency the Work, saw the drivers let in on the cruel prank - but not the passengers.

JWT: Mr Kipling 'Trick or Treat'

Brand: Mr Kipling

Title(s): Trick or Treat

Agency: JWT London

Agency website: http://jwt.co.uk/

Executive Creative Director: Russell Ramsey

Creative Director: David Masterman

Creatives: Kevin Lai and Eduardo de Jevenois Howlet

Photographer: Laurence Haskell

Designers: Georgi Georgiev and Bryan Riddle

Additional Credits: Business Director: Simone Forster

Board Account Director: Brooke Curtis

Account Manager: Sophia Redgrave

Project Manager: Helena Wells

Planner (creative agency): Chris Bailey

Why this campaign will scare us silly: JWT London have deftly created a pair of ghoulish eyes, by simply cutting a Cherry Bakewell in half.

The line reads ‘Trick or treating is better with cake.’

David Masterman, Creative Director at JWT London said “Cake makes for an exceedingly good Halloween”.

The ad builds on the “Life is better with cake” work created by JWT London launched in August this year, which featured an imaginary pink elephant TV ad and the world’s first billboard made of cake.

The Red Brick Road: Funkin 'Funkin Fast'

Brand: Funkin

Title(s): Funkin Fast

Agency: The Red Brick Road

Agency website: http://www.theredbrickroad.com/

Creative Director: Matt Davis, Richard Megson

Creative: Luke Ashton, Dean Pinnington

Designer: Derek Mantle

Additional Credits: Senior Account Manager: Louise Jakeman

Agency Planner: Emma Batho

Agency Producer: Agata Stasiuk

Media Agency: The Village Communications

Media Planner: Katherine Adams

Why this campaign will scare us silly: The ‘Funkin Fast’ campaign uses Vines and online display advertising to show the three steps it takes to make legendary cocktails (‘ice in, spirit in, Funkin’), with creative that exaggerates the speed.

six second Vines for Halloween show people getting their frightening party make-up applied ‘Funkin Fast’, and will be followed up with similar executions for Movember and Christmas.

“Funkin cocktails make parties legendary” said Andrew King, CEO of Funkin, ‘”and with our new campaign we’ll show how quick and easy it is to transform any party occasion.”

“Vines are perfect for conveying our ‘Funkin Fast’ campaign message, and we had a lot of fun shooting these!” said David Miller, MD of The Red Brick Road.

Notegraphy: Halloween app

Brand: Notegraphy

Title(s): Halloween app

Agency: Notegraphy

Agency website: https://notegraphy.com/

Why this campaign will scare us silly: Notegraphy has created a special collection that offers app users the chance to write and design a humorous ‘Trick or Treat’ message. The ‘Trick’ is that the app changes automatically as the text is written by the user… scary stuff, eh?

The app will automatically change the text of the Trick collection... to spook you, and give you some scary stuff to spook your friends. What kind of scary message?

Messages adapted to the moment. For example, we're way more afraid of our partner finding our Facebook open than finding a bunch of zombies in our room…

This double collection will self-destruct in two weeks.

Fold7: Firetrap 'Deadly Denim'

Brand: Firetrap

Title(s): Deadly Denim

Agency: Fold7

Agency website: http://fold7.com/

Creative Director: John Yorke

Director: Ian Pons Jewell

Why this campaign will scare us silly: ‘Deadly Denim’, the new spine-chilling advert for Firetrap, has been commissioned and created by industry leaders Fold7 and award-winning director Ian Pons Jewell. The haunting clip has been shot using the high-tech ‘stop frame’ animation technique to fixate-on the darker and deadlier side of the Firetrap brand. The ad also breathes life back into the cult Firetrap mascot, ‘Deadly’ the gnome.

The highly atmospheric film, centres on a mysterious woman in a trance-like state, sitting on a rocking chair in an eerie abandoned house. The objects around her, including an old sewing machine, come to life under her control, to tailor a pair of Firetrap jeans. In the final scene it is revealed that the woman has also used the dark arts to conjure up a man to wear the jeans.

‘Deadly Denim’, the new spine-chilling advert for Firetrap, has been commissioned and created by industry leaders Fold7 and award-winning director Ian Pons Jewell. The haunting clip has been shot using the high-tech ‘stop frame’ animation technique to fixate-on the darker and deadlier side of the Firetrap brand. The ad also breathes life back into the cult Firetrap mascot, ‘Deadly’ the gnome.

The highly atmospheric film, centres on a mysterious woman in a trance-like state, sitting on a rocking chair in an eerie abandoned house. The objects around her, including an old sewing machine, come to life under her control, to tailor a pair of Firetrap jeans. In the final scene it is revealed that the woman has also used the dark arts to conjure up a man to wear the jeans.

Firetrap’s retained PR agency Brandnation is also implementing a strategic and focused PR campaign to support the launch of the new campaign. Firetrap are also hosting an event with record label 25 Hour Convenience Store in East London on 30th October to launch the new ad and showcase a ‘director’s cut’.

The ad will launch on TV and online, on Monday 3 November.

Cheil: Samsung ‘Samsung Zombie Switch’ Halloween Prank

Brand: Samsung

Title(s): ‘Samsung Zombie Switch’ Halloween Prank

Agency: Cheil, London, UK

Agency website: http://www.cheil.com

Executive Creative Director: Logan Willmont

Creative Director: Matt Jukes

Copywriter: Christopher da Costa

Art Director: John Walters

Social Media Manager: Hannah Burnett-Kirk

Producer: Fred Salmon

Editor: Sam White

Production Agency: Knock Knock

Why this campaign will scare us silly: The last thing you’d expect from a in-store demo is a zombie appearing out of nowhere!

Partners Andrews Aldridge: Heck Foods 'Hallowe'en with HECK Sausages'

Brand: Heck Foods

Title(s): Hallowe'en with HECK sausages

Agency: Partners Andrews Aldridge, London, UK

Agency website: http://www.madebypartners.com

Creative Director: Paul Snoxell

Art Director: Gavin Tormey

Copywriter: Alex Phipps

Additional credits: Managing Partner: Paul Vallois

Film: Harry Foster

Why this campaign will scare us silly: A pastiche of the cult classic The Shining; the boy’s view from the trike, the twins and the gentle tapping of the typewriter all lead to our biggest possible fear – a dull sausage.

FCB Inferno: BMW Halloween

Brand: BMW

Title(s): BMW Halloween campaign

Agency: FCB Inferno, London

Agency website: http://www.fcbinferno.com/

Creative Director: Owen Lee

Art Director: Neil Durber

Copywriter: Nick O'Bryan-Tear

Photographer: Stills taken from a Hochkant film production

Why this campaign will scare us silly: Once again, the BMW i8 casts its spell.

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian