Ford partners with The Fast and the Furious director to help drivers 're-evaluate the way they think about the Mondeo'
Ford Motor Company has teamed up with the director of ‘The Fast and the Furious’ chain Rob Cohen to create a pan-European film for the all-new Mondeo.
Part of a 360 creative campaign the film shows the Mondeo coming to the rescue of a small plane with the runway lights fail and remote airfield is plunged into darkness.
Roelant de Waard, vice president, marketing, sales and service, Ford of Europe, said though “customers hopefully won’t need to help land a plane using Ford Dynamic LED headlight technology” they will appreciate the “smart technologies that deliver everyday benefits”.
Conceived and produced by Blue Hive, the film was shot on location in Sandane, Norway over five days by Cohen with a 60-strong crew including a professional stunt driver and stunt pilot.
Of the project, Cohen commented: “There’s no substitute for real. CGI can approach real but it can never achieve real. We’ve gone to great pains to film this commercial on camera. We had to be on our game. You have to shoot what for most commercials would be a full day’s work in two hours – that little window where there’s enough darkness to feature the lights and enough light to feature the car.
“We did the plane landing right over the car as an actual stunt and I think the audience will appreciate the fact that we really did it.”
Blue Hive Europe chief creative officer, Karin Onsager-Birch, said the car deserved “to be showed off in a spectacular way” and that Cohen was “the perfect filmmaker to help us bring this action movie to life, making consumers re-evaluate the way they think about the Mondeo.”
The film first appeared on social media channels including Facebook, Twitter, Google+ and Instagram. A behind-the-scenes film has also been created in addition to the 60 second execution.