The Drum’s Disruption Day - Learn how to disrupt your business – before someone else does it for you
All businesses are undergoing some form of technology-driven disruption whether they admit it or not. To help marketers perapare themselves and their brands, The Drum has curated the biggest, most important areas they must keep abreast with to remain competitive and help tackle the issues head on.
A host of meaty topics ranging from smart cities; the future of money, retail and health, education and entertainment are among the topics to be debated at the event, which takes place in London on 27 November.
A stellar line-up of speakers from technologists, agency chiefs, brands, and education experts will kick off the day’s agenda which will explore themes such as how we can work with millennials to determine how to reinvent money.
Iain Millar, head of innovation at Rufus Leonard will tackle the topic of how the agency plans to reinvent the financial sector and whether bands cease to exist as technology supergiants.
Meanwhile John Lewis innovation manager and leader of the retailer's tech incubator scheme JLabs will talk to delegates about the future of retail.
The UK government's first ever chief of social media Tiffany St James will also speak at the event on the topic of the future of education, as will Decoded co-founder Alasdair Blackwell.
Other speakers include Mr President creative partner, D&AD president and The Drum Dadi Awards' Individual of the Year Laura Jordan Bambach; Sapientnitro experience design director Daniel Harvey and chief strategy officer Neil Dawson; chief strategy and insight officer, International at DigitasLbi Fern Miller and chief strategy officer of Somo Mark Sleight. .
Darren Foulds, Barclays managing director of mobile banking and Pingit will be among those speaking on the subject on payments, while Piers Kotting, programme director at University College London; Meabh Quoirin, managing director of Future Foundation; Marc Lewis, dean of the School of Communication Arts 2.0, will be among those debating reforms in education.
See below for a breakout of the themes, which align with those explored in The Drum's Day Before Tomorrow documentary series, which will premier in the UK at the beginning of November.
Education: How do you assess personalised education, hack the current process and create continuous learning in the workplace?
Money: Bitcoin ATMs, the integration of wallets into social and an increase in retailers accepting the digital currency have all contributed to the way consumers manage their money, are you keeping up?
Retail: Companies are trying to make the most of technologies to give their customers a better service but is it perceived as a way to cut their overheads and increase revenues?
Smart cities: You need to discover the ways in which digital technology can bring people into different environments in an engaging way.
Entertainment: Consumers are using more devices to get the content they want, allowing them the freedom to be entertained wherever they are.
Health: What tools can you provide to support the doctor/patient relationship as it becomes more collaborative as we (the patients) navigate more and more information?
To find out more, view the full programme line-up and book delegate tickets, please visit the Disruption Day dedicated website.