Publishers such as Snapchat need to “recognise their responsibility in delivering a trusted environment”, says ISBA
With over 200,000 Snapchat images hacked shortly after company chief executive Evan Spiegel announced that the platform will soon debut its first ads, ISBA’s marketing service manager has insisted that brands need a ‘safe business model’ to advertise on.
ISBA, the voice of British advertisers, stated that it actively engages and advocates with and for advertisers at every level about brand safety and privacy issues, in particular those platforms that disrepute the company and brand.
Marketing services manager David Ellison added: “Publishers are responsible to ensure that advertisers and their users have a safe environment. Whether the leak came from a third party app is immaterial. ISBA engaged with Facebook last year to discuss advertisers’ concerns about appearing next to inappropriate content and we will also be engaging with Google in regards to its misplacement errors on YouTube.
“ISBA calls for all platforms including Snapchat to recognise their responsibility in delivering a trusted environment. Publishers need to ensure that brands have a safe business model to advertise on.”
Third party app Snapsaved.com has accepted responsibility for the images being leaked from Snapchat, and has said it was hacked.