Mondelez promotes Dana Anderson to CMO role
Mondelez has promoted Dana Anderson to senior vice president (SVP) and chief marketing officer.
The move will see her take responsibility for all marketing at the snacks giant since the departure of chief category and marketing officer, Mary Beth West, this July.
Anderson – who was SVP, marketing communication and strategy, – will oversee the teams responsible for agency relations, brand equity, brand strategy, marketing capabilities, media and digital across its global and regional power brands including Oreo, belVita and Cadbury.
Newly appointed chief growth officer Mark Clouse said Anderson “is constantly pushing the boundaries to create breakthrough marketing and engage with consumers in new ways," making her ideal for the role.
"Her deep consumer understanding and strategic approach will be invaluable as we further focus on delivering fearless and innovative marketing programs that span multiple marketing and media channels and cutting-edge technologies," he added.
Anderson has previously served agency side, beginning her career at Young & Rubicam and, later, JWT before becoming president and chief executive at DDB Chicago.