Mondelez’s chief marketing officer Mary Beth West is to exit the snacks giant as part of a complete board-level restructure to a region category-led operating model.
Effective immediately marketing of the company’s portfolio of brands now falls within Mark Clouse’s remit.
He has been named chief growth officer, a newly created position which will see him accountable for all of the key areas of the company's growth strategy including corporate strategy, global categories, global marketing, global sales, and research, development and quality.
Mondelez has said the integrated approach will enable the company “to more efficiently allocate resources to accelerate expansion of global innovation platforms, Power Brands and breakthrough technologies.”
"The creation of the chief growth officer role ensures that growth remains at the forefront of our company strategy," said chairman and CEO Irene Rosenfeld. "It will bring the same focus and discipline to driving sustained, profitable growth that we have brought to improving our cost structure and expanding margins. Mark is the ideal leader for this new position, with proven success across global categories as well as in regional and country operating roles in both emerging and developed markets."
Clouse has held a variety of senior positions during his 18 years with the company, most recently as president of its North American business.
He will continue to report to Rosenfeld and lead the company's North American region until his successor is named.
West, whose full title at Mondelez was EVP and chief category and marketing officer, will be leaving the company to “pursue other interests.”