Creative showcase: Featuring adam&eveDDB, 4Creative, Blast Radius and more

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (1 October) in the Creative Showcase spread.

Other popular entrants will also be considered for the print edition. Submit your vote before Monday 22 September to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.

4Creative: Channel 4 – Stand Up to Cancer 'It’s payback time, cancer'

Brand: Channel 4 – Stand Up to Cancer

Title(s): It’s payback time, cancer

Agency: 4Creative

Agency Website: http://www.4creative.co.uk/

Creative Director: Chris Bovill / John Allison

Creative: Pablo Gonzalez de la Pena

Additional Credits: Agency Producer: Shananne Lane

Group Business Director: Olivia Browne

Business Director: Kuba Wieczorek

Group Marketing Manager: Charlie Palmer

Marketing Manager: Daisy Mount

Production Company: Nexus

Director: Smith & Foulkes

ECD: Chris O’Reilly

Producer: Tracey Cooper

Production Manager: Fernanda Garcia Lopez

Technical Director: Dave Walker

Art Director: Daniel Burgess

Design: Renaud Futterer

Character Modeler: Sohrab Esfehani

Character Modeler: Denis Bodart

Modeler: Margherita Balestri

Animator: Dominic Griffths

Animator: Sergei Shabarov

Rigger & Animator: Paul Tempelman

Animator: Benoit Lecailtel

Matte Painter: Adam Willis

Matte Painter: Yohann Auroux

Texture Artist: Camille Fourniols

Texture Artist: Alex Veux

Texture Artist: Roxane Martinez

L&R: Michal Firkowski

L&R: Denis Bodart

L&R: Francois Mancone

L&R: Camille Fourniols

L&R: Jeremi Boutelet

Compositor: Elliott Kajdan

Compositor: Rob Ward

VFX: Claire Pegorier

VFX: Thanos Topouzis

Editor: Paul Hardcastle @ TRIM

Grade: Mike Skrgatic @ Time Based Arts

Sound Design & Mix: Anthony Moore, Dan Beckwith & Tom Joyce @ Factory

Sound Producer: Lou Allen @ Factory

Music Production: Company: SIREN

Music Producer: Sean Atherton & Sian Rogers

Music Composed by: Alex Baranowski

Music Production Company: SIREN

Music Producer: Sean Atherton & Sian Rogers

Music Composed by: Alex Baranowski

Live Action Production Company: 4Creative

Live Action Director: Keith McCarthy

Live action Producer: Shananne Lane

Director of Photography: Christopher Sabogal

Live Action VFX: MPC

Live Action Grading: George K @ MPC

Published: September 2014

Short Rationale (optional): Channel 4 announced 4Creative’s latest bold campaign to promote this year’s ‘killer night of fundraising’ Stand Up To Cancer, the partnership between Channel 4 and Cancer Research UK.

4Creative’s defiant approach to the film’s subject matter represents the turning point reached in the fight against cancer, with as many people now surviving as dying from the disease.

The film pays homage to disaster movies but with a flip - here the world that’s caught in the grip of a lethal outbreak belongs to cancer, and it’s humans that are causing the chaos: Payback Time for cancer!

A mysterious blue substance begins to contaminate the cells’ world, leading to catastrophic destruction. The end reveals this has all taken place inside a laboratory petri dish, with a human scientist introducing a blue drug into the cancer colony - “Time to die, cancer!”

M&C Saatchi: Ribena 'Summertime'

Brand: Ribena

Title(s): Summertime

Agency: M&C Saatchi, London, UK

Agency website: http://www.mcsaatchi.com/

Creative Director: Elspeth Lynn

Art Director: Ned Corbett-Winder

Copywriter: Martin Latham

Additional Credits: Media Agency: Mediacom

Media Planner: David Munt

Production Company: Another Film Company and Hibbert Ralph Animation

Published: September 2014

Short Rationale (optional): Running for four weeks, the TV advert aims to drive relevance and front of mind awareness among both new and existing shoppers. The final frame will show the No Added Sugar 1litre, as well as the No Added Sugar 288ml Tetra Pak and RTD Ribena Light 500ml.

Ribena is known for its delicious taste and with flavour top of the squash purchase hierarchy; the overall campaign will highlight and celebrate this. In addition to the TV ad, the £2.5m media spend will also include outdoor advertising, digital and shopper activation running from October.

JKR: Half Hitch 'Launch of Half Hitch gin. The G with Tea.'

Brand: Half Hitch

Title(s): Launch of Half Hitch gin. The G with Tea.

Headline and copy text (in English): An exquisitely exotic tasting &
yet quintessentially British gin.

Agency: jkr

Agency website: http://www.jkrglobal.com

Creative Director: Daniela Nunzi-Mihranian

Photographer: David Lidbetter

Published: September 2014

JWT London: HSBC 'First Date'

Brand: HSBC

Title(s): First Date

Agency: JWT London

Agency Website: http://jwt.co.uk/

Executive Creative Director: Russell Ramsey, Axel Chaldecott

Creative Director: Olly Robinson, Paul Rizzello

Additional Credits: TV Producer: Doug Wade, Charlotte Jude

Planner: Kris Flemington

Global Director in Charge: Joseph Petyan

Board Account Director: Isabel Dunbar

Account Director: Annabel Simon

Media agency: Mindshare

Media planner: Mark Baschnonga

Director: Traktor

Production Company: Traktor

Production company producer: Traktor

Editor: Edward Line at Final Cut

Sound: Final Cut

Exposure: MPC

Published: September 2014

BETC: Schneider Electric 'Life is On'

Brand: Schneider Electric

Title(s): Life is On

Agency: BETC

Agency Website: http://www.betc-life.com/

Creative Director: Stéphane Xiberras

Creative Director (BETC Digital): Ivan Beczkowski

Art Director: Francis De Ligt

Copywriter: Nathalie Dupont

Additional Credits: Traffic: Agnès Rollin

TV Producer: Caroline Bouillet

Production House: Iconoclast

Post-Production: Mikros

Sound Production: Christophe Caurret & GUM

Director: Jim Hosking

Agency Management: President BETC Digital: Olivier Vigneaux

Business Director: Genevieve Rauner

Account Director: Danièle Manasseh

WW Chief Strategic Officer: Marianne Hurstel

Head of Engagement Planning: Sebastien Houdusse

Strategic Planner: Kevin Hutchings

Published: September 2014

Short Rationale (optional): Schneider Electric, with the help of its new agency, BETC, is launching a digital B2C campaign to show off its role and contribution to people's everyday lives, thanks to its expertise in home energy efficiency. The campaign addresses the general public, introducing the new slogan "Life is On" to put forward the idea that, thanks to its products, homes are more vibrant and filled with energy, allowing people to live life to the fullest.

BETC and BETC Digital created the viral film "Life is On by Schneider Electric - Raccoon Dance Party!" to help the brand stand out in a typically low-involvement category. An unexpected demonstration of the new slogan, the video follows a group of raccoons as they take over an empty house to party. Thanks to the brand's energy-efficient products, they take things to a whole new level...

Blast Radius: Onitsuka Tiger 'My town my tracks'

Blast Radius: Onitsuka Tiger 'My town my tracks'

Brand: Onitsuka Tiger

Title(s): My town my tracks

Agency: Blast Radius

Agency Website: http://www.blastradius.com/

Art Director: Karian Weijers

Copywriter: Vanessa Inggs

Motion Designer: Jake Graydon

Photographer: Fleur Bult

Additional Credits: Strategy Director: Simon Neate-Stidson

Producer: Alicia Piper, Mady Angelino

Client Director: Lucille Moreau, Manos Magoulas

Production Company: Pup

Post-Production: Marlon Gervacio

Executive Producer: Jennifer Jeltes

Director: Marlon Gervacio

Music Title & Artist: Star Alete

Designers: Jake Graydon

Stylist: April Jumelet

Published: September 2014

Short Rationale (optional): To support Onitsuka Tiger’s (ASICS’ lifestyle/ street sister brand) Autumn Winter 2014 collection, creative agency Blast Radius has created a pan-European campaign.

This latest installment of the "My Town My Tracks" strategy showcases a short film shot in the autumnal streets of Amsterdam.

The work includes Instagram images and additional short video clips that invites consumers to explore the streets of the Dutch capital, learn more about brand-ambassador, Tosao, and this season’s signature sneaker, HARANDIA MT.

RedPill: World Hepatitis Alliance 'World Hepatitis Day - Think Again'

Brand: World Hepatitis Alliance

Title: World Hepatitis Day - Think Again

Agency: RedPill, London, UK

Agency website: http://http://www.redpill.uk.com/

Creative Director: Liam Corrigan

Director/DOP: Nezih Savaskan

Camera Assistant: Tom Akerman

Operations Director: Mark Brady

Editor: Nick Pittom

Additional credits: Production Assistant: Will Hone

Assistant Art Director: Kristine Von De Neergaard

"THINK AGAIN" Performed by Richard Cheese & Lounge Against The Machine

Puppetry by Leo Paterson

Post-production Manager: Henry Collins

Published: July 2014

Short rationale (optional): Tasked with raising the awareness of viral hepatitis; the world’s 8th biggest global killer, RedPill aimed to create a highly engaging video asset that would be sharable, universally accessible, and would encourage people to learn more about the killer disease.

The strategy RedPill took to achieve this was to create a global music video, completely unique in terms of style and substance, that effectively communicated the brand's key message - to 'Think Again' about hepatitis, without discriminating or exacerbating the stigma currently attached to the disease.

To create this unique video, RedPill paired up with America's loudest lounge singer Richard Cheese, and with the world’s most creative hand puppeteer, Lejo, to produce a musical masterpiece for the 2014 campaign entitled ‘Think Again’.

Happiness Brussels: Toyota Belguim 'Indestructible Showroom'

Brand: Toyota Belguim

Title: Indestructible Showroom

Agency: Happiness Brussels

Agency website: www.happiness-brussels.com

Account Management: Pascal Kemajou, Mehdi Sel=

Creative Management: Niek Eijsbouts, Philippe Fass, Karen Corrigan

Concept provider: Arnaud Bailly

Copywriting: Bill Bilquin, Jan Denys

Art Direction & Graphic Design: Arnaud Bailly, Emile Wauthelet

Producer: Sophie Gunsbourg

Additional Credits: Production Coordinator: Bart Vande Maele

Production Company: Bang Bang Club

Director: Jean-Paul Frenay

Sound Design: Nicolas Vandooren - Sonic Music

Web development: Bliss Interactive

Lead developer: Thomas Colliers

Published: September 2014

Short Rationale (optional):

Developed by Toyota’s agency Happiness Brussels, Indestructible Hilux takes the online showroom concept to the next level where users can explore the features of the car against a backdrop of action that tests the features.

The site navigation provides several levels of interrogation of the Hilux; the action in the film, the ability to switch between camera angles and the choice to learn more on key features of the Hilux. The interactive effect is achieved by streaming the 13 films simultaneously within a single webpage.

The Indestructible Showroom’s slick navigation allows users to view the Hilux HD film from thirteen different camera angles and zoom in on the Hilux’s features as the action unfolds. The experience elevates the user from singular digital showroom car views on white backgrounds to an unprecedented online widescreen experience.

TBWA\PARIS: SNCF 'Let’s Leave'

Brand: SNCF

Title: Let’s Leave

Agency: TBWA\PARIS ( Luc Bourgery, Marc Fraissinet, Sandrine Pajot)

Agency website: http://www.tbwa-paris.com/

Film: Let's Leave

Creative Director: Marianne Fonferrier

Art Director: Ingrid Varetz

Copywriter: Antoine Colin

Production Company: Les Télécréateurs

Director: Peter Thwaites

Additional Credits: Head of TV Maxime Boiron

TV producer : Caroline Petrucelli

Published: September 2014

BETC Paris: Yves Saint Laurent Beauty 'Black Opium'

Brand: Yves Saint Laurent Beauty

Title(s): Black Opium

Agency: BETC Paris

Agency Website: http://www.betc-life.com/

Creative Director: Florence Bellisson

Art Director: Marie Baillot

Additional Credits: Traffic: Kemi Zinsou

TV Producers: Vice president BETC and head of TV production: Fabrice Brovelli

Assistant TV Production: Marine Monbeig

Post Producer: Gwendoline Burel

Production House: Iconoclast

Sound Production: Christophe Caurret, Gum

Director: Daniel Wolfe

Agency Management: Managing Director: Carole Bildé

Account Director: Danièle Manasseh

Account Management: Fanny Buisseret

Brand Management: International General Manager – YSL Beauté: Stephan Bezy

VP Global Communication and Image – YSL Beauté: Valérie Nowak

International Marketing Director – YSL Fragrance: Yann Andréa

International Marketing Group Manager: Jean Baptiste Pelen

International Product Manager: Emilie Rozand

Published: August 2014

Short Rationale (optional): After developing two campaigns earlier this year, for L’Homme and L’Homme Sport, Yves Saint Laurent Beauty and BETC are continuing their collaboration for the launch of the perfume Black Opium.

Directed by Daniel Wolfe, the film is an intoxicating quest, following our heroine on her expedition to get her perfume back. She crosses Shanghai, breathless, yet determined, steadfastly searching until she finds her lover and the bottle he took from her. She takes it back and finally regains her composure.

A print campaign, shot by Mathieu César will also accompany the launch.

Code Computerlove: Chester Zoo 'Chester Zoo Crowd Sources Memories with Microsite '

Brand: Chester Zoo

Title(s): Chester Zoo Crowd Sources Memories with Microsite

Agency: Code Computerlove, Manchester, UK

Agency website: http://www.codecomputerlove.com

Creative Director: Wini Tse

Art Director: Ben Haddock

Copywriter: Molly Whitehead-jones

Published: Septe mber 2014

Short rationale (optional): Chester Zoo Crowd Sources Memories with Microsite

To coincide with the debut of new BBC TV drama Our Zoo, Chester Zoo has created an interactive microsite to crowd source the UK’s memories of the zoo during its 80-year history as a wildlife charity and leading UK visitor attraction.

The Me, You & the Zoo microsite www.chesterzoo.org/memories, designed by Code Computerlove, goes live today and will grow and evolve as people submit their memories.

An initial collection of stories, anecdotes and pictures have been plotted on an interactive timeline that visitors can scroll through, looking at how the zoo has evolved over the decades. It includes major events – such as royal visits - and key developments within the zoo’s expansion and the style of the site changes each decade, to match the look of the zoo of that time. It is hoped that this will inspire people to add their own personal recollections – making this a much richer record of the zoo’s history than its own stories alone.

As a responsive site, the Me, You & the Zoo microsite can be viewed easily on any device, even as visitors are enjoying a visit to the North West based attraction itself. Submissions to be considered for the microsite can be made at any point via an Add Your Memory button permanently placed at the bottom of the screen.

Chester Zoo’s online marketing manager, Simon Hacking said: “With the new prime time BBC drama airing in autumn, based on the inspiring real-life story of our founder George Mottershead, we anticipate that there will be a lot of nostalgia around the zoo and a desire for people to share their own zoo stories from yesteryear.

“So many people have connections with the zoo and have been part of its history, our website is the perfect vehicle to capture and showcase this.”

The new drama follows the remarkable journey of Chester Zoo’s founder George played by top British actor Lee Ingleby. George realised his ambition to open his own zoo and change the way zoos keep animals.

www.chesterzoo.org/memories

RKCR/Y&R: BBC 'Strictly Come Dancing'

Brand: BBC

Title(s): Strictly Come Dancing

Agency: RKCR/Y&R

Agency Website: http://www.rkcryr.com/#work

Creatives: Ted Heath, Darren Simpson, Paul Angus

Additional Credits: Producer: Conor Keane (Red Bee Media)

Directors: Los Pérez (repped by 76)

Published: September 201

SomeOne: Cancer Research UK 'We Will Beat Cancer Sooner'

Brand: Cancer Research UK

Title(s): We Will Beat Cancer Sooner

Headline and copy text (in English): We Will Beat Cancer Sooner

Agency: SomeOne, London, UK

Agency Website: http://www.SomeOneInLondon.com

Strategic Executive Creative Director: Simon Manchipp

Creative Director: Laura Hussey

Designers: Max Longstaff, Helen Altoungarian

Special Effects: Smoke & Mirrors, Digital Progression

Additional credits: Photography — Simon Warren @ Sorted.net

Published: September 2014

Short rationale (optional): Cancer Research UK, has released its first work for the brand in the form of six new design themes. The branding device used by Cancer Research UK is a single C made of multi-coloured dots, symbolising a collective force coming together to help beat cancer sooner.

With the new designs a more flexible identity system comes into play, based upon the brand mark to be employed on new communications materials. This flexibility sets out to encourage more conversation with supporters by being more diverse and dynamic.

The six new designs reflect core themes of ‘#WeWill beat cancer sooner’:

adam&eveDDB: Temptations '#TimeToPlayBall'

Brand: Temptations

Title(s): #TimeToPlayBall

Agency: adam&eveDDB

Agency Website: http://www.adamandeveddb.com/

Executive Creative Directors: Ben Priest, Ben Tollett, Emer Stamp

Creative Director: Richard Brim, Daniel Fisher

Art director: Steph Ellis

Copywriter: Rory Hall

Additional Credits: Planner: Michelle Gilson

Media agency: Digitas US

Production Company: P for Production

Director: Adam & Will

Editor: Jonathan Casey

Soundtrack name and composer: Revolusion, Elliphant

Post-production: Smoke & Mirrors

Audio post-production: Smoke & Mirrors

Published: September 2014

DDB New York: USTA/US Open 'USTA/US Open Live Mural'

Brand: USTA/US Open

Title(s): USTA/US Open Live Mural

Agency: DDB New York

Agency Website: http://www.ddb.com/

Executive Creative Director: Joseph Cianciotto

Art Director: Lindsey Eckwall, John McGill

Copywriter: Step Schultz, Luke Carmody

Photographer: Max Lanker

Additional Credits: Executive Producer: Teri Altman

Management Supervisor: Mollie Portie

Director: John Rosenblatt

Production Company: Rosey Media

Editor: John Rosenblatt

Published: September 2014

Short Rationale (optional): The US Open commissioned artist Josh Cochran, who will complete the mural over the course of the tournament (25 August – 7 September). Each day, Josh brings the tournament to life based on the most talked about topics and social mentions aggregated through #StoryoftheOPEN. On-site painting takes place every morning on one of the busiest thoroughfares in the city – a billboard above New York City’s Midtown Tunnel.

In addition to the live mural, DDB has developed a digital destination within USOpen.org that includes custom content for the mural, featuring user-generated content used to inspire Josh as well as daily video of the mural painting. All of the video content is featured on usopen.org/storyoftheopen.

Karmarama: Plusnet '£2.50'

Brand: Plusnet

Title(s): £2.50

Agency: Karmarama

Agency Website: http://www.karmarama.com/

Executive Creative Director: Joe De Souza and Sam Walker

Creative: Sam Cartmell

Additional Credits: Account Director: Alex Guyan

Business Director: Sarah Wood

Producer: Lindsay Hughes

Editor: Joe Parsons

Casting Director: Hannah Simmons

Production: Kream

Co-Producer: Gwilym Gwillym

Director: Stephen Pipe

Post Production Company: Rushes

Music: Finger Music, composed by Robin Hughes

Published: September 2014

Short Rationale (optional): Filmed at an actual cinema in Barnes, South London, the new advert is based around Plusnet’s main character Joe watching a variety of film scenes interspersed with details of the new offer.

The concept centres around Joe’s opening line, when his film is cut short during the opening credits because “you don’t get much for £2.50 these days – it doesn’t even get you through the opening credits of a movie…”.

The following scenes demonstrate Plusnet’s characteristic humour and charm as Joe goes through the emotions of a cinema trip with scary and emotional scenes.

The TV ad will be supported by online display and VOD as well as below-the-line PR activity promoting the new deal through personal finance and consumer media.

Sweat says it all: Gatorade 'Sweat says it all'

Brand: Gatorade

Title(s): Sweat says it all

Agency: TBWA\Chiat\Day

Agency Website: http://tbwachiatday.com/

Executive Creative Director: Brent Anderson

Global Creative Director: Jayanta Jenkins

Senior Art Director: Annie Johnston

Senior Copywriter: Kathleen Swanson

Executive Producer: Sarah Patterson

Producer: Alicia Portner

Additional Credits: Managing Director: Peter Ravailhe

Brand Director: Sarah Lamberson

Brand Manager: Robyn Baker

Sports Marketing: Erika Buder

Group Planning Director: Scott MacMaster

Planning Director: Martin Ramos

Planner: Rebecca Harris

Junior Planner: Katie Acosta

Junior Planner: Matt Bataclan

Director of Business Affairs: Linda Daubson

Senior Business Affairs Manager: Laura Drabkin

Talent Payment Manager: Mirielle Smith

Traffic Manager: Jerry Neill

Production Company: Smuggler

Director: Henry Alex Rubin

Partner: Patrick Milling Smith

Partner: Brian Carmody

COO: Lisa Rich

Executive Producer: Lisa Tauscher

Head Of Production: Andrew Colon

Line Producer: Grace Bodie

DP: Ken Seng

Editorial: Rock Paper Scissors

Editor: Adam Pertofsky

Assistant Editor: Marjorie Sacks

Executive Producer: Angela Dorian & Dave

Producer: Shada Shariatzadeh

Post EFX: The Mill

Executive Producer: Enca Kaul

Producer: Dan Roberts

Production Coordinator: David Lawrence

Shoot Supervisor: Bill Higgins

2D Lead Artist: Chris Knight

2D Artist: Tara Demarco

3D Artist: Bridget Warrington

Matte Painting: Thom Price, Sun Chung

Colorist: Adam Scott

Music Company: CHROMA

"Into The Game"

Mattia Turzo (SIAE) 50%

CHROMA Music Now (BMI) 50%

Mix: Lime Studios

Mixer: Rohen Young

Mixer: Joel Waters

Sound Design: Lime Studios

Sound Design: Rohen Young

Published: September 2014

BBDO New York: Visa Checkout 'Surfer'

Brand: Visa Checkout

Title(s): Surfer

Agency: BBDO New York

Agency Website: http://www.bbdo.com/#!/the-work

Chief Creative Officer Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Toygar Bazarkaya

Senior Creative Director: Scott Rodgers, Tom Kraemer, Jens Waernes

Creative Director/Copywriter: Josh Gold

Creative Director/Art Director: Daniel Aykurt

Additional Credits: Executive Producer: Hyatt Choate

Senior Producer: Tara Leinwohl

Music Producer: John Melillo

Senior Account Director: Olivia Farr

Account Director: Jessica Townsley

Account Director: Jessica Sinto

Account Supervisor: Matt Doscher

Account Manager: Amanda Baizen

Assistant Account Executive: Cameron Cullman

Production Company: Independent Media

Director: Doug Lineman

Director of Photography: Igor Meglic

Executive Producer: Susanne Preissler

Head of Production: Marc Siegel

Line Producer: Naia Hall West

Editorial: Lost Planet

Senior Producer: Francess Tom-Sahr

Editor: Saar Klein

Editor: Epy Carrieri

Music House: Ring the Alarm

Visual Effects House: Black Hole

Published: September 2014

Short Rationale (optional): A new television spot debuted as part of FOX’s NFL broadcast. The ad, titled “Surfer,” features professional surfer Kolohe Andino demonstrating the ease and simplicity of using Visa Checkout while riding a tube wave.

The live-action spot was created by BBDO New York and directed by Doug Liman of Independent Media, and ends with Visa’s new brand positioning, “Everywhere you want to be.”

Bray Leino: Freederm 'Geese'

Brand: Freederm

Title(s): Geese

Agency: Bray Leino

Agency Website: http://www.brayleino.co.uk/

Executive Creative Director: Jon Elsom

Art Director: Scott Franklin

Copywriter: Henry Challender

Additional Credits: Producer: Bray Leino

Account Team: Harriet Harris, Kelly Howitt

Planner: Natasha Samek

Media Agency: Bray Leino

Director: Peter Szewczyk, Thing

Published: September 2014

Short Rationale (optional): The latest Freederm campaign builds on the brand’s idea of freedom, taking the brand in a bold new direction.

The latest activity continues to build on the theme of freedom, but through a more irreverent, emotive device, a CGI goose that, bored with the conformity of its flock, breaks away and spends a day indulging its new feeling of freedom and individuality. The campaign will be amplified through a Twitter competition encouraging the audience to try and win prizes by sharing a photo of themselves feeling free.

It’s a brave departure for the brand, but one that makes sense in terms of the wider brand story; having built itself up around the theme of freedom, it was time to apply that equity across a wider creative platform.

Rem/Ruini Studio: Gucci 'Oh, Jackie'

GUCCI "Oh Jackie" Feat. Kate Moss from andersfilms on Vimeo.

Brand: Gucci

Title(s): Oh, Jackie

Agency: Rem/Ruini Studio

Agency Website: http://www.ruiniemariotti.com/

Creative Direction: Gucci

Art Director: Riccardo Ruini

Additional Credits: Production Company: Think Cattleya

Director: Anders Hallberg

Editing: Tobias Suhm

Styling: Alister Mackie

Models/Actors: Kate Moss/Protagonist, Clement Chabernaud

Published: September 2014

Short Rationale (optional): In a story of obsession and admiration for fashion icons, B-Reel’s Anders Hallberg recently directed “Oh, Jackie,” the latest spot for Gucci featuring supermodel Kate Moss.

Told from the photographer’s point of view, Anders used handheld cameras to give the trapped-by-paparazzi feeling with which fashion icons and celebrities are all-too-familiar. In addition, a customized rig was created for the shoot to hold two cameras, creating a stereoscopic effect, to quickly jump between cuts from slightly different angles.