Creative Showcase: Featuring ManvsMachine, BETC Luxe, Deutsch NY and others

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (1 October) in the Creative Showcase spread.

Other popular entrants will also be considered for the print edition. Submit your vote before Monday 15 September to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.

Cheil Worldwide: Samsung 'The Power of the Curve'

Brand: Samsung

Title(s): The Power of the Curve

Agency: Cheil Worldwide

Agency Website: http://www.cheil.com/web/

Executive Creative Director: Kate Hyewon Oh

Additional Credits: Production Company US: Believe Media

Production Company France: QuadDirector: Floria Sigismondi

DP: Alexandre Lamarque

Executive Producers: Liz Silver and Mark O'Sullivan for Believe Media

Executive Producer: Martin Coulais for Quad

Executive Producers: Yoon Seok NAM and Brigitte Slama for Keystone Films

Published: September 2014

RKCR/Y&R: Marks and Spencer 'M&S Food'

Brand: Marks and Spencer

Title(s): M&S Food

Agency: RKCR/Y&R

Agency Website: http://www.rkcryr.com/#work

Creative Director: Mark Roalfe

Art Director: Chris Hodgkiss

Copywriter: Pip Bishop

Photographer: Maren Caruso

Additional Credits: Account Director: Anna Crabtree

Director/Production Co: Michael Roulier & Phillipe Lhomme – Food Film

Producer: Francesca O’Brien – Food Film

Editor: Bruce Townend – The Quarry

Post-Production: MPC (Producer: Paul Brand, Flame Operator: Marcus Moffatt)

Sound Design: Parv Thind, Wave

Music: Native

Published: September 2014

Short Rationale (optional): The new ‘Only M&S’ campaigns, by Rainey Kelly Campbell Roalfe/Y&R, aim to challenge people’s perceptions of M&S by focusing on the brand’s unique point of difference as a creator, not just a retailer.

The M&S Food campaign, called “Adventures In”, invites customers to discover an exciting world of food and showcases the vast range of wonderful food on offer at M&S.

Nathan Ansell, Head of Brand & Marketing Food, Plan A and M&S Energy, said: “We are absolutely delighted with the “Adventures In” campaign. Pre-test results indicate that this is the most powerful UK food advertising across any category since the original M&S food porn campaign broke 10 years ago. We are confident that customers will love it, that the campaign will boost brand equity and also deliver very strong commercial results.”

DLKW Lowe: British Heart Foundation 'Bag it. Beat it.'

Brand: British Heart Foundation

Title(s): Bag it. Beat it.

Agency: Integrated campaign delivery by DLKW Lowe

Agency website: http://www.dlkwlowe.com

Instore Creative: Lowe Open

ATL Creative: DLKW Lowe

Digital (site and content) Creative: Lowe Profero & DLKW Lowe

Production: MAKE (Lowe)

Short rationale (optional): DLKW Lowe have produced an integrated campaign, Bag it. Beat it, to help the BHF collect 1.1m charity bags this September.

The campaign centres on school children who suffer from life-threatening heart conditions, and highlights how the British Heart Foundation’s life-saving heart research is helping children get to school. The creative work has retail at its heart, with content being produced for the charity’s 700 shops, supported by radio and online content. Dan Harris is the hero of the campaign, a nine year old school boy who was born with a hole in his heart.

Elmwood: The Breakfast Club 'Call Me Mr Lucky'

Brand: The Breakfast Club

Title(s): Call Me Mr Lucky

Agency: Elmwood

Agency website: http://www.elmwood.com/

Creative Director: Stephen Woowat (Design Director)

Illustrator: Sam Hadley

Additional credits: Account Manager: Jane Darnell

Designer: Rob Skelly, Ruth Wood, Joe Cook,

Senior Design Director: Chris Jackson

​Published: August 2014

TBWA London: Lidl 'The Little Market'

Brand: Lidl

Title(s): The Little Market

Agency: TBWA London

Agency Website: http://www.tbwa-london.com/

Chief Creative Officer: Peter Souter

Executive Creative Director: Jeremy Carr

Creative Director: Paul Weinberger

Art Director: Dan Kenny

Copywriter: Tom Gong

Additional Credits: Agency planner: John Lowery, Jenna Hoyle

Agency account team: Emma Massey, Olivia Logue, Kirsten Barnes, Celia Dehnert

TV Producer: Natalie Spooner

Production Company: Rogue Films

Director: Finn McGough

Production Co Producer: Kate Hitchings

Edit Facility: Tenthree

Editor: Mark Burnett

Post Production Facility: Electric Theatre Collective

Lead flame op: Yourick Van Impe

Colourist: Aubrey Woodiwiss

Nuke: Ana Siguenza

Producer: Arianna Maniscalco

Sound Facility: Grand Central Studios

Audio Mixer and Sound Design: Ben Leeves

Music: “Uki” as performed by Joel Cadbury

Composer: Joel Cadbury

Publisher: Music Sales

Music Consultants: Platinum Rye

Media agency: M2M

Published: August 2014

Short Rationale (optional): Lidl, the supermarket chain, have unveiled a new £20m TV advertising campaign - the first to focus on the Lidl brand itself rather than seasonal products.

Following on from last year’s “A Lidl Christmas Magic” campaign, Lidl is investing heavily in TV advertising to mark its departure from a German style of marketing, aiming to engage the British public with the brand’s dedication to quality food at exceptional value.

The new campaign, created by TBWA\London, is entitled The Little Market, and sees real people filmed visiting a purpose built food market in London’s East End, where they are surprised at how good value the fresh produce is - only to be told upon purchase that their products were, in fact, sourced from Lidl.

The TV ads will air in one 60-second and five 30-second segments from 4th September 2014, supported by print advertising pulled from real comments found on social-media. Billboard and press creatives will carry messages posted by delighted customers on Facebook and Twitter such as “Man discovers tastiest steak ever was bought from Lidl”. The hashtag #LidlSurprises, meanwhile, encourages consumers to go online, join the conversation and share their Lidl experiences.

Karmarama: Hartley’s Jelly Pots 'They can Hartley contain themselves'

Brand: Hartley’s Jelly Pots

Title(s): They can Hartley contain themselves

Agency: Karmarama

Agency Website: http://www.karmarama.com/

Creative Director: Sam Walker, Joe De Souza

Senior Creative Team: Tom Woodington, Robin Temple

Additional Credits: Business Director (Creative Agency) Tess Cannon

Account Director (Creative Agency): George Barton

Planning Director (creative agency): Dan Hill

Planner (creative agency) Patti Cowan

Agency Producer: Jenny O’Connell

Production Company: Production Company: Partizan

Director: Chris Cairns

Producer: Monica Domanska

Production Manager: Daisy Gautier

Director of Photography: Matt Day

Production Designer: 1st AD: Offline Editor: Gus Herdman @ Trim

VFX Post House: Finish

VFX Artist: Judy Roberts

VFX Producer: Vittorio Giannini

Colourist: Paul Harrison

Sound Design: Will Cohen@String and Tin

Short Rationale (optional): Hartley’s Jelly has launched its first ever TV ad, with a comically surreal new spot for its Hartley’s Jelly Pots brand featuring a group of mischievous jellies trying to escape toys who are working together to put them into their pots.

The ad, created by Karmarama, shows the jellies wobbling around whilst lots of different toys, including a big orange teddy bear, a giraffe, a dinosaur and toy diggers, chase after them.

The jellies that appear in the ad are the real thing and were made to wobble and move through puppeteering techniques. The weird and wonderful jelly voices were provided by both professional beatboxers and comedians.

The toys were brought to life via a combination of stop motion and puppetry. Both were combined to produce a visually arresting and entertaining piece of action.

The endline is: “They can Hartley contain themselves.”

RSA Films: Wyke Farms 'Ode To the Cow'

Brand: Wyke Farms

Title(s): Ode To the Cow

Agency: RSA Films, London, UK

Agency website: http://www.rsafilms.com

Creative Director: Phil Clarke (youmehimher.com)

Director: Toby Dye (www.tobydye.com)

Executive Producer: Sookie Foster

Art Director: Hugo Brackenbury

Copywriter: Phil Clarke (youmehimher.com)

Director of Photography: Lol Crawley

Additional credits: Music: Nick Faber

Editing: Julian Eguiguren

Assistant Producer: Lianne Dauban

Location Manager: Giles Johnson

Casting: Rebecca Mills

Published: September 2014

Short rationale (optional):Wyke Farms are the largest independent family run cheese maker in the UK. From the heart of Somerset they’ve been making award-winning cheddar since 1861. Wyke Farms are a challenger brand, investing heavily in AD technology converting all the farms waste into 100 per cent green energy, making the business sustainable. The company’s green energy initiatives were the catalyst for the repositioning of the brand without losing the brands heritage, farming and quality credentials.

Phil Clarke, Creative Director at Youmehimher (youmehimher.com) created the line ‘Made from nature by nature’ to capture the farms closeness with nature and decided that we should pay homage to the humble cow as she contributes so much, milk for the cheddar and her waste fuels the recycling plant!

‘Ode to the cow’ is the launch commercial setting out this new vision for the brand, supported by press and social media initiatives, engaging the consumer and trade alike.

JKR: Penhaligon’s Bayolea 'Penhaligon’s Bayolea Men’s Grooming Collection'

Brand: Penhaligon’s Bayolea

Title(s): Penhaligon’s Bayolea Men’s Grooming Collection

Headline and copy text (in English): Penhaligon’s Bayolea Men’s Grooming Collection

Agency: jkr

Agency website: http://www.jkrglobal.com

Creative Director: Daniela Nunzi-Mihranian

Photographer: David Lidbetter

Published: Month, Year: August 2014

Short rationale (optional): Aimed at ‘the modern gentleman’ and inspired by the ‘witty and wildly creative’ personality of parent brand Penhaligon’s, JKR Global have designed a new range of men’s grooming products called Bayolea. The Bayolea range includes includes an Eau de Toilette, shave splash, hair pomade and facial scrub. This is the first complete male grooming range from the boutique perfumier, aiming to award it with a greater share of the booming male grooming market.

Leo Burnett: McDonald’s '40th anniversary campaign'

Brand: McDonald’s

Title(s): 40th anniversary campaign

Agency: Leo Burnett

Agency Website: http://www.leoburnett.co.uk/

Executive Creative Director: Justin Tindall

Creative Director: Adam Tucker, Matt Lee, Peter Heyes

Art Director: Ed Morris, Andy Drugan

Copywriter: Ed Morris, Andy Drugan

Additional Credits: Agency Producer: Bruce Macrae

Planner (Leo Burnett): Josh Bullmore & Sarah Sanford

Media Agency: OMD

Planner (OMD): Kathryn Armstrong & Chloe Grainger

Director: Pete Riski

Lighting Cameraman: Jean Noel Mustonen

Production Company: Rattling Stick

Production Company Producer: Kelly Spacey

Editor: Eve Ashwell at Cut & Run

Post production: Moving Picture Company

Post Producer: Leianna Campbell

Telecine: Henri Pulla

Music clearances: Jeff Wayne Music

OOH Credits: Agency: Leo Burnett

Copywriter: Ed Morris, Andy Drugan

Art Director: Ed Morris, Andy Drugan, Lance Crozier

Creative Director: Adam Tucker

Executive Creative Director: Justin Tindall

Photographer: Emma Hardy

Music: ‘The Just Moved In Reward’: ‘Brand New Key’ by Melanie

‘The Nervous First Date’: ‘Lovin' You’ by Minnie Riperton

‘The Just Passed Your Test Drive-Thru’: ‘The Boys Are Back In Town’ by Thin Lizzy

‘The Camping Trip SOS’: ‘Rainbow’ by Peters & Lee

‘The After-Movie Natter’: ‘We’ by Neil Diamond

‘The Bubbles Is In Heaven Chat’: ‘All By Myself’ by Eric Carmen

Published: August 2014

Short Rationale (optional): As the restaurant chain celebrates 40 years in the UK, the campaign sets to remind people that McDonald’s has been there in the background of many moments all through their life. The campaign looks back at some of these moments, choosing those that are timeless, which we can all relate to and reminisce about, regardless of age. Moments that are charming, funny, touching or poignant. Moments that are happy and moments that are sad. Moments that are big - such as passing your driving test or having your first child. Moments that are smaller and every day - like having a natter with friends.

Grey London: The Times 'Bearing Witness'

Brand: The Times

Title(s): Bearing Witness

Agency: Grey London

Agency Website: http://www.grey.co.uk/

Creative Director: Dave Monk, Phil Lind

Additional Credits: Director: Phil Lind

Production Company: Betsy Works

Published: September 2014

Short Rationale (optional): The Times today releases Bearing Witness – the seventh instalment in The Unquiet Film Series documenting the kidnapping and return of award-winning foreign correspondent Anthony Loyd and photographer Jack Hill in May of this year.

Loyd and Hill were returning to Turkey from the town of Tall Rifat when their vehicle was forced to the side of the road, they were captured and held in a warehouse. Both were brutally beaten and Loyd was shot twice in the leg at close range before the Islamic Front, a rebel group who had provided some security for the journalists, confronted the gang and demanded their release.

The new short film is told through the eyes of Loyd and Hill themselves and explores the battle between the growing trend for citizen journalism in areas of conflict versus independent, professional reporting and the endeavour for objective coverage in increasingly hostile environments.

WCRS/Engine: RAF 'Recruitment Campaign'

Brand: RAF

Title(s): Recruitment Campaign

Agency: WCRS/Engine

Agency Website: http://www.wcrs.com/

Creative Director: Ross Neil, Ben Long

Creatives: Andy Lee, Jonny Porthouse

Additional Credits: Agency Producer: Joseph Pawsey

Account Handling: Vince Lawson and Eve Bui

Planning: John Crowther

Media Planning: MEC

Media Buying: M4C

Website: WCRS

Production Company:

Director/Animator: Kit Lynch-Robinson

Producer: Jon Stopp

Editor: Myles Painter

Post-Production: Finish TV

Audio:Patch Rowland - Final Cut

Published: September 2014

Short Rationale (optional): For the first time, the campaign focuses on both full-time regulars and spare-time reserves; the multi-channel campaign will run across TV, radio, social media and online display advertising.

Both the 20” and 30” spots were shot by Kit Lynch-Robinson and highlight what it takes for the RAF to respond in a humanitarian crisis. The 30” begins with breaking news that the RAF has deployed Fast Jets and Sentinels for intelligence gathering over a crisis zone. We then see the story unfold and are shown that in the RAF, everyone touches the mission, whether as a full-time Regular or spare-time Reservist.

All advertising executions direct to a new website, also created by WCRS, which will act as one recruitment hub for both Regulars and Reserves. It will also host an interactive ‘Mission Experience’, launching later this year, which will give potential recruits the opportunity experience being part of a humanitarian aid mission with the RAF.

The Upside: Adidas 'Unstoppable'

Brand: Adidas

Title(s): Unstoppable

Agency: The Upside

Agency website: http://www.theupside.net/

Illustrator: Sandra Suy

Additional credits: Production and Illustration Representative: Jelly London

Published: August 2014

Short rationale (optional): Fashion illustrator Sandra Suy, who has worked for brands like Chloé, Zara and Wella and style institutions like Vogue and Cosmopolitan, had only 10 days to illustrate 8 very lucky Rita Ora fans in the campaign promoting Ora’s Pastel Pack collection for Adidas.

Katy, Amelia, Donna and Amy, Lucia, Laura, Sandra and Adrienne were the lucky girls to be portrayed showing off adidas Pastel Pack ensembles with the pop queen herself. Responsiveness is key in this digital campaign: the fans all sent selfies via social media and it was up to Sandra to dress them in the collection with Rita in her illustrations.

RKCR/Y&R: Royal British Legion 'Every Man Remembered'

Brand: Royal British Legion

Title(s): Every Man Remembered

Agency: RKCR/Y&R

Agency Website: http://www.rkcryr.com/#work

Executive Creative Director: Mick Mahoney

Creative Director: Andy Amadeo

Art Director: Freddie Wood

Copywriter: Psembi Kinstan

Additional Credits: Account Director: Claudia Newman

Director: Stevie Russell, Partizan

Published: September 2014

Short Rationale (optional): The Royal British Legion and RKCR Y&R has launched the latest part of their Every Man Remembered campaign, encouraging the public to remember every single fallen serviceman and woman of the First World War. The TV and online films feature members of the public remembering real servicemen from WWI, and reminds us that everyone has a reason to remember. The campaign is running nationally.

Wieden + Kennedy Amsterdam: Tesco Mobile 'Enough Said'

Brand: Tesco Mobile

Title(s): Enough Said

Agency: Wieden + Kennedy Amsterdam

Agency Website: http://www.wkamst.com/

Executive Creative Director: Eric Quennoy, Mark Bernath

Creative Director: Genevieve Hoey, Bern Hunter, Craig Williams

Art Director: Vasco Vicente

Copywriter: Evgeny Primachenko

Additional Credits: Head of Broadcast Production: Joe Togneri

Broadcast Producers: Javier Perroud, Jamie Tan

Planner: Nick Docherty

Group Account Director: Clare Pickens

Account Director: Eleanor Thodey

Account Manager: Cecile Desmarest

Head of Studio: Jackie Barbour

Project Manager: Stacey Prudden

Business Affairs: Justine Young, Melissa Kincaid

Film Production: Production Company: Smith and Jones

Director: Ulf Johansson

Director of Photography: John de Borman

Executive Producer: Philippa Smith

Editing Company: Work Post

Editor: Mark Edinoff

Audio Post: Grand Central

Sound Designer/Mixer: Gary Turnbull

Music: Heavy Metal Parrot: Artist/Title: Hog Wild, artist Brian Tichy

Music Company: AMP Amsterdam

Music: Cherry Helmet: Artist/Title: Hometown Parade by Paul Mottram

Music Company: Library Stock – Audio Network

Music: Riccardo, the tap dancing flea: Artist/Title: Big Andy Speakeasy by Christopher Ashmore

Music Company: Library Stock – Audio Network

Post Production: MPC London

Flame: Fabio Vona

3D: Yosuke Matsuno

Telecine: George Kyriacou

Producer: Luke Raffety

Published: September 2014

Short Rationale (optional): Created by Wieden+Kennedy Amsterdam, a series of three 30-second films bring the Enough Said concept to life. Each showcases the brand’s credibility and simplicity and states its brilliant offers up front; as there really isn’t any need to waffle on, Tesco Mobile uses the remaining time for a little bit of fun.

From a man who meets a desert from high velocity and becomes a human cherry, to a tap dancing flea named Ricardo, to a heavy metal parrot that blows a speaker. With offers that clearly speak for themselves why say more?

Deutsch NY: FEMA 'Waiting'

Brand: FEMA

Title(s): Waiting

Agency: Deutsch, New York, USA

Agency Website: http://www.deutschinc.com/

Chief Executive Officer: Kerry Keenan

Executive Creative Director: Matt McKay

Associate Creative Director/Art Director: Dan Rea

Copywriter: Nick Partyka, Jeff Vinick, Matt Moyer

Additional Credits: Designer: JC Pagan

Director of Integrated Production: Joe Calabrese

Executive Producer: Crissy Cicco

Director of Integrated Workflow: Jeremy Gelade

Production Company: MJZ

Director: Nicolai Fuglsig

Director of Photography: Greig Fraser

Executive Producer: Emma Wilcockson

Producer: Betsy Oliver

Editorial: Cosmo Street

Editor: Stephane Dumonceau

Assistant Editor: Joshua Berger

Executive Producer: Maura Woodward

Producer: Heather Richardson

Color Transfer: Company 3

Senior Colorist: Tom Poole

Producer: Dana Bloder

Conform: Method Studios

Online Editor: Jared Pollack

Producer: Christos Montzouros

Executive Producer: Cara Buckley

Sound Designer Company: Stimmung

Sound Designer: Gus Kovin

Executive Producer: Ceinwyn Clark

Audio Post Company: Heard City

Engineers: Philip Loeb, Evan Mangiamele

Executive Producer: Gloria Pitagorsky

Published: August 2014

BETC Luxe: Piaget 'Perfection in Life'

Brand: Piaget

Title(s): Perfection in Life

Agency: BETC Luxe

Agency Website: http://www.betcluxe.com/campaigns.aspx

Creative Director: Safia Bouyahia

Art Director: Fanny Buratto

Copywriter: Sophie Desmarez

Photographer: Maud Rémy-Lonvis

Additional Credits: Assistant DA: Clément Gloaguen

Traffic: Michèle Bertona

TV Producer: David Green/Coumba Fall

Production House: Solab

Sound Production: Gum

Director: Romain Chassaing

Strategic Planning: André Mazal

Art Buying: Béatrice Kagan

Production: Valérie Richard

Published: September 2014

Short Rationale (optional): Inspired by the Maison’s historical passion for perfection, Piaget unveils “Perfection in Life”, a new global advertising campaign and a seductive invitation to experience a universe of exceptional pieces in the most inspiring locations around the world. Created by BETC Luxe, the campaign demonstrates the savoir-faire of Piaget the jeweller-watchmaker in its pursuit of perfection: the mastery of precious materials, the sophistication and innovation of record-breaking watchmaking, and fearless creativity paired with traditional elegance.

“Perfection in Life” is more than a creative articulation of Piaget’s commitment to excellence through technical and aesthetic virtuosity; it is the promise of a lifestyle that exceeds the expectations of the most discerning perfection-seekers. Piaget creations align seamlessly with the perfect setting of the most exclusive places in the world, magical locations that embody the ideals of a perfect life. In an ethereal glow, set against the eternal perfection of a nocturnal sky, Piaget watches and jewellery light up each iconic skyline, every handcrafted detail and every precious stone masterfully brought to life.

The sky, a reoccurring theme featured prominently in some of Piaget’s most iconic advertising campaigns in the past, once again takes a central role, offering a bold backdrop to contrast with the intensity of each piece. In line with Piaget’s historical motto ‘Always do better than necessary’, guiding its pursuit of excellence since 1874, the blue sky embodies the brand’s constant quest for perfection by pushing new boundaries in the art of horology, ultra-thin feats, exceptional design and show-stopping jewellery.

While a night sky conveys mystery, intimacy and the magic of the world of Piaget, blue skies are also the ultimate expression of ideals in life. “Perfection in Life” is the simple and powerful promise that an ideal life becomes reality with Piaget.

Rick Bendel & McCann: JD Williams 'Forgotten Fifties'

Brand: JD Williams

Title(s): Forgotten Fifties

Creative: Rick Bendel in association with McCann

Additional Credits: Director: Karen Lamond

Production Company: Great Guns

Producer: Jane Gershfield

Choreographer: Litza Bixler

Editor: Andy Philips, The Chop House

Post Production: Boardwalk

Featured Artists: Katrina Vasileva, Samantha Hughes, Amanda Sim, Gabriel Constantin

Featured Extras: Adam Blaug, Tony Palmer, Feyi Babalola, Livio Salvi, Nicky Treleven

Published: September 2014

Short Rationale (optional): Lorraine Kelly debuts in her first TV ad which targets fashion specifically for ‘the forgotten fifties’. The advert – a multi-million pound campaign - is also a first for N Brown’s JD Williams brand.

JD Williams’ range and Lorraine’s Autumn Winter edit turns all of this on its head by adapting current trends in a new, fresh and fashionable way designed specifically with the mature physique in mind. The design team consider shape and fit without forfeiting style and never adopt a one size fits all approach which characterises the high street.

The advert; set mid-morning in a peaceful coffee shop, tells the story of one woman’s spontaneous urge to dance at a seemingly inappropriate moment. Onlookers (quietly enjoying coffee and cake) – are also caught up – suddenly being conservative and maintaining the stiff British upper-lip goes out of the window and genuine fun and friendship prevails with the whole café soon on its feet. Viewers can expect to see Lorraine Kelly dancing too.

4Creative and ManvsMachine: Channel 4 'Film4 brand evolution'

Brand: Channel 4

Title(s): Film4 brand evolution

Agency: 4Creative and ManvsMachine

Agency Website: http://www.4creative.co.uk/ http://manvsmachine.co.uk/

Additional Credits: Head of On-Air Film 4: Dan Chase

Directors: ManvsMachine

Producer: Liz Arnott

Group Marketing Manager: Laura Ward

DOP: Alex Barber

Post-Production: Analog

Published: September 2014

Short Rationale (optional): The sixteen brand new idents, shot across five different locations. They represent a digital reinvention of the film strip and pay homage to moments of cinematic history whilst including more covert references for the more discerning film fan.

The idents were conceived, designed and directed by ManvsMachine under the creative directorship of Daniel Chase, 4Creative’s head of on-air promotions for Film4.

ManvsMachine have also produced a “making of” film providing behind the scenes insight into the creative process.

The in-camera visual device stacks living scenes to create a moving film strip effect; this meant the camera had to be passed through the ceiling and floor of the various scenes. This was achieved by digging holes in the ground at the exterior locations whilst all interior locations were built as sets and mounted on decking. The only exception was the stairway which was shot looking upwards

The new look is an evolution of the channel’s pre-existing idents which were introduced when Film4 became free-to-air in July 2006.

Beyond: Lily Loves styled by Elegant Touch

Brand: Lily Loves styled by Elegant Touch

Agency: Beyond, London, UK

Agency website: http://www.Beyond-communications.co.uk/

Creative Director: Nigel Stern

Lead Designer: Lyndsey Ellis

Additional Credits: Account Director: Laura Beccaria

Account Manager: Alexandra James

Published: August, 2014

Short rationale (optional): Pop star and ‘queen of nail art’ Lily Allen has collaborated with fashion forward nail brand Elegant Touch on a fabulous new collection –‘ Lily loves’ nails styled by Elegant Touch.

Retail branding agency, Beyond, was appointed by Elegant Touch to work on the Lily Allen collaboration to create the identity and packaging for the new range.

The nail designs in this collection pay homage to Lily’s hometown of London and are inspired by her signature high-fashion meets street-style that has become synonymous with Lily Allen. Named after song titles and themes from Lily’s albums, the seven different oval and stiletto shaped designs illustrate Lily’s taste and flair for nail art - confident, sharp, and cool.

A fabulous accessory for the fashionable girl on-the-go, the Lily loves styled by Elegant Touch collection features explosions of glitter, metallic shapes, matte prints, jewels and London landmarks – making it easy to add a pop of neon or glimmer of glitter to any look. Elegant Touch press-on nails can be applied with tabs or glue in minutes, lasting up to seven days.

BBH London: England Rugby 2015 'Rugby World Cup 2015'

Brand: England Rugby 2015

Title(s): Rugby World Cup 2015

Agency: BBH London

Agency Website: http://www.bartleboglehegarty.com/

Creative Director: Ewan Paterson

Creative Team: Ed Cole and Lewis Mooney

Additional Credits: Team Manager: Dan Gearing

Team Director: Julian Broadhead

Strategy Director: Jonathan Bottomley

Film Credits: Agency Producer: David Karbassioun

Agency Assistant Producer: Phil Cross

Production Company: Academy

Director: Peter Cattaneo

Producer: Juliette Harris

DoP: Ben Fordesman

Post Production: The Mill

Editor/Editing House: Scott @ Quarry

Sound Design and mix: Aaron @ Wave

Published: September 2014

Short Rationale (optional): Stirring team talks are synonymous with rugby success and today England Rugby 2015, Organising Committee for Rugby World Cup 2015, has launched 'the ultimate team talk' to kick-start the Tournament ticketing campaign.

A two minute film, directed by Peter Cattaneo (Director of the Full Monty), is led by actor Charles Dance, most recently credited for his role in Game of Thrones, and a big rugby fan. Dance finds himself in Twickenham's changing room delivering his rallying cry to a team of current international rugby stars and legends, fans from across the country, referees, mascots, and a host of other characters who will play their part in the Tournament hosted in England and in Cardiff next year.

Rugby stars appearing in the film include Alex Corbisiero, Dylan Hartley, Joe Launchbury and Tom Wood (England), George North, Adam Jones and Alun Wyn Jones (Wales), Ashley Johnson (South Africa), Jebb Sinclair (Canada), Halani Alukia (Tonga), Andrea Masi, Lorenzo Cittadini (Italy), David Denton and Matt Scott (Scotland).

The Allotment: Marlin Hawk 'Marlin Hawk Brand Story'

Brand: Marlin Hawk

Title: Marlin Hawk Brand Story

Agency: The Allotment

Agency Website: www.theallotment.co

Executive Creative Director: James Backhurst

Creative Director: Brian Eagle

Designers: Steve Burtenshaw, Adam Cale

Client Services: Paul Middlebrook, Samantha Lowe and Tom Russell

Published: August 2014

Short Rationale (optional): Marlin Hawk's purpose is to help businesses, brilliant leaders and their own people create sustainable, worthwhile and inspiring futures- to push at the frontier of management leadership and performance. A new identity was needed in order to communicate across a number of touch points, the quality and inspirational nature of their business.

The design focussed on telling the brand story of Marlin Hawk via a compelling book and website that took the reader on an exciting journey of their achievements in placing some of the world's brightest talent in to extremely challenging roles.

The new website and brand book depicts the story of how Marlin Hawk through their inspiring approach and rich, depth of experience go above and beyond for their clients.

To echo the quality of Marlin Hawk's offer, the brand identity was evolved to create an iconic monocle badge. This is used as a silver emboss on letterheads, literature and proposal covers.

CHI & Partners: TalkTalk 'The Mission'

Brand: TalkTalk

Title(s): The Mission

Agency: CHI & Partners

Agency Website: http://www.chiandpartners.com/

Executive Creative Director: Jonathan Burley

Creative Director: Micky Tudor

Creative: Jim Bolton

Additional Credits: Executive Producer: Matt Cresswell

Producer: Roz Prentice

CEO: Nick Howarth

CSO: Neil Goodlad

Planner: Anthony Cox, Laura Kinzett

Business Director: Fern Nott

Account Director: Alexa Ponking

Account Manager: Susie Seldon

Media Agency: m/Six

Media Planner: Marc Caulfield, Deb Mitra

Production Company: Nexus

Director: Smith and Foulkes

ECD: Chris O’Reilly

Producer: Tracey Cooper

Production Assistant: Greet Kallikorm

Project Lead: Dave Walker

Director of Photography: Alexander Melman

Animation: Benjamin Tron, Gary Cureton, Ed Sherwood, Eoin Coughlan, Dominic Griffiths, Paul Tempelman

Rigging: Dan Lane, Matt Clark

Lighting and Rendering: Rachael Dunk, Gary Fouchy, Liviu Berechet, Wayne Kreslin

Modelling: Matt Clark, Gary Newman, Clare Price, Roxane Martinez

Storyboarder: Cyrille Nomberg, Adam Beer

VFX: Thanos Topouzis, Daniel Forgacs

Tracking: Peanut

Compositing: Time Based Arts

Editor: Gus Herdman @ Trim

Post Production / Grade: Time Based Arts

Sound Design: Factory

Sound Engineers: Daniel Beckwith & Neil Johnson

Music Company: Platinum Rye

Music Director: Dave Goulding

Published: September 2014

Short Rationale (optional): Following on from ‘Homes within Homes’, ‘Model Village’ and ‘Date Night’, CHI&Partners’ new commercial ‘The Mission’ tells the story of six household objects coming to life and embarking on an epic journey to find great TV.

This latest spot couples TalkTalk’s trademark soulful animations with a rousing, campaigning tone to champion the brand’s TV offering – aiming to convert more existing broadband and landline customers to TalkTalk TV.

Directed by award-winning Nexus directors Smith & Foulkes, the spot follows a doll, two fluffy bunny slippers, a garden gnome, a tin robot and a dog-lamp as they set out on a treacherous, odyssey-style journey, battling against the elements before they reach their destination – a warm, inviting house with a bright TV screen shining through the open doorway.

‘The Mission’ is the first of four new ads which will roll out from September through to January 2015, spotlighting the value and flexibility of TalkTalk TV, which includes kids, entertainment and sports channels and family blockbuster movies as well as its fibre broadband package.

Saatchi & Saatchi London: Direct Line 'Break In, Write Off, Traffic Warden and Fire'

Brand: Direct Line

Title(s): Break In, Write Off, Traffic Warden and Fire

Agency: Saatchi & Saatchi London

Agency Website: http://saatchi.co.uk/en-gb/

Executive Creative Director: Kate Stanners, Phil Silburn

Additional Credits: Planner: Richard Huntington, Jimmy Elston

Account Handler: Louise Lang, Paul Lam, Jon Bryars, Anna Wall, Katie Young

Producer: Zoe Bell, Darapen Vonga-sa, Sam Rendle-Short

Media Agency: Mediacom

Media Planner: Andrew Davison, Adrian Brook

Production Company: Gorgeous Productions

Director: Chris Palmer

Editor: Scott Crane at The Quarry

Producer: Rupert Smythe, Alicia Richards

Post-Production Company: The Mill, Nineteen Twenty

Audio Post-Production Company: Factory

Published: August 2014

Short Rationale (optional): The TV adverts showcase Direct Line's new proposition, "We’re on it", which focuses on fixing its customers’ problems, faster and more efficiently. Opening with the line “I’m Winston Wolf, I fix problems”, the spots feature the iconic character fixing Britain's insurance dilemmas using Direct Line's new propositions. The adverts also throw down the gauntlet to other insurers by challenging consumers to question their insurance policy, with the tag line simply stating, “Can your insurance do that?”

Developed by Saatchi & Saatchi London, the TV ads are part of a wider integrated campaign that repositions the insurer’s customers firmly at the heart of its business and incorporates a series of TV ads, cinema ads, YouTube pre-roll videos, print, social and digital display.