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Vue brings Disney classics back to the big screen with Disney Days promotion

Vue Entertainment International is bringing Disney classics, such as The Lion King, back to the big screen with the launch of Disney Days at Vue cinemas.

Hoping to create a buzz with children and adults alike, Vue is kicking off the season with films including Toy Story 3, Tangled, Up, Cinderella, Aladdin, Fantasia and Mary Poppins from 5 October. Cinema-goers who purchase their tickets before 20 September will also receive a £5 Disney Store voucher redeemable against selected Disney DVD and Blu-Ray tiles.

Joanne Webb, Vue marketing and sales director, said the cinema chain as “incredibly excited to be hosting the Disney Days season exclusively at Vue”.

She added: “Disney films are hugely popular and enjoyed by the whole family, often taking adults back to happy memories of their favourite childhood films. The Disney Days screenings provide our customers with the chance to catch some of the most-loved Disney films.”

Vue will also be giving children attending Disney Days screenings will be given a Disney-themed colouring activity sheet and word search and Disney balloon.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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