BBC could soon overtake CNN as leader of online news
BBC’s global audience has grown to 73.4m unique browsers, taking the corporation to just 200,000 under CNN, the leader for online news visits.
The research by comScore found that the BBC’s global audience has grown by 30 per cent since 2012.
Product investment, enhanced feature content on bbc.com, the increasing popularity of the BBC’s suite of language sites and commitment to first-hand reporting were listed by the BBC as the reasons why it has seen this growth.
Peter Horrocks, director of the BBC world service group, said: “In a year that has seen wave after wave of fast-moving and constantly evolving breaking news stories from all corners of the world we are delighted that audiences are increasingly turning to the BBC for up-to-the-minute coverage from a trusted and impartial source.
“As the world gets smaller and big stories affect us all, our worldwide network of journalists and uniquely global perspective are increasingly valuable. Our aim is to become the leaders in global news online. It’s a bold ambition and we do not underestimate the competition, but the game is on.”
In April, the BBC was named as the most shared news brand on Twitter.