BBC is the most-shared news brand on Twitter

By Ishbel Macleod | PR and social media consultant

April 15, 2014 | 2 min read

The BBC website was viewed by 96 million unique users in March 2014, the corporation has reported, on the back of the 20th anniversary of the company creating a website.

The BBC noted unique user figures up 26 per cent on the monthly average of 76 million, which the website has put down to its coverage of the crisis in Ukraine and the disappearance of Malaysia Airlines Flight MH370.

James Montgomery, director of digital and technology for bbc.com, said: “As the leader in global breaking news, our users rely on the BBC to provide impartial and accurate news on developing stories and significant global events, whatever their nature or location. We are incredibly proud that so many people chose us as their trusted source for news on the major stories that captivated the world last month.”

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According to Newswhip, BBC is also the most-shared news brand on Twitter, with stories shared 2.71 million times across the month.

BBC.com has seen a rise in mobile usage of 88 per cent year on year to 24 million browsers per month, whilst figures for desktop have remained stable at 56 million.

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