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Google image gaffe claims Greggs has sold 'shit to scum for over 70 years'

UK bakery Greggs suffered a PR nightmare this morning (19 August) after its primary Google search image, which is linked to the Wikipedia company description, was replaced with an expletive-ridden parody logo.

Greggs caught the unfortunate image early on Tuesday

The message in the image, which Greggs has appealed to Google to change, claimed the bakery has been “providing shit to scum for over 70 years”.

The embarrassed bakery's social media team took the image swap on the chin, humorously informing customers that it was trying to navigate the bureaucratic intricacies of Google to have the image replaced.

It is unclear whether the image swap was a deliberate action against Greggs or a one-in-a-million fluke but the error remains live as this story is published.

This comes after a similar gaffe happened to PC World in April, which since its logo altered with the motto “Like hell but with worse customer service”.

Greggs commented that if a company specialising in the sale of PCs can suffer from the mistake - then anyone can.

Fans of the UK high street retailer wished the team luck with the image removal process.

The bakery then offered the search engine giant free doughnuts in exchange for fixing the problem.

Earlier this year the English town of Skellow saw its image replaced with a grotesque picture of a naked man.

John McCarthy

I'm a reporter and presenter, into tech, sport, gaming and great ideas. Breaking news is my game although I love looking into the weird trends in marketing and advertising.

I drink tea.

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