Google image gaffe claims Greggs has sold 'shit to scum for over 70 years'

UK bakery Greggs suffered a PR nightmare this morning (19 August) after its primary Google search image, which is linked to the Wikipedia company description, was replaced with an expletive-ridden parody logo.

The message in the image, which Greggs has appealed to Google to change, claimed the bakery has been “providing shit to scum for over 70 years”.

The embarrassed bakery's social media team took the image swap on the chin, humorously informing customers that it was trying to navigate the bureaucratic intricacies of Google to have the image replaced.

It is unclear whether the image swap was a deliberate action against Greggs or a one-in-a-million fluke but the error remains live as this story is published.

This comes after a similar gaffe happened to PC World in April, which since its logo altered with the motto “Like hell but with worse customer service”.

Greggs commented that if a company specialising in the sale of PCs can suffer from the mistake - then anyone can.

Fans of the UK high street retailer wished the team luck with the image removal process.

The bakery then offered the search engine giant free doughnuts in exchange for fixing the problem.

Earlier this year the English town of Skellow saw its image replaced with a grotesque picture of a naked man.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

All by John