The 'weird and wonderful' experience of Morph Costumes celebrated in 'Get Morph' integrated campaign
UK start-up Morph Costumes (previously Morphsuits) has launched ‘Get Morph’ in the UK and US, marking the next step in the brand’s growth plans.
Celebrating all the weird and wonderful situations wearing a Morph Costume can bring, the campaign focuses on how the wearer becomes ‘morphfamous, morphflirty and morphfilthy’ once slipping one on.
The creative is the first to come from Mr. President after its appointment as global partner in early 2014.
Morph Costume Company co-founder, Gregor Lawson, commented: “It’s incredible to think that just five short years ago we were packing up orders from my business partner’s bedroom. We are a brand with massive ambition and we’re delighted to be working with Mr. President, a partner in crime / spandex, who truly shares that ambition.”
Jon Gledstone, creative director, Mr President, told The Drum that the thinking behind the creative was to sell the experience of wearing a MorphCostume.
“What we thought was really imperative was to sell the dream of the costume – so the experience of what the costume is. The world changes as soon as you put it on, you become more famous and the reactions you see become more furied. So we really wanted to sell this idea and sell not only the impact of what the morph costume gives you but also the way it changes the world.
“Morph you becomes Morphfun, so we got thinking if we can sell this lifestyle, if we can sell the costume, we can sell the reaction.”
Gledstone added that he is hoping the campaign can help to make MorphCostumes the “Google of the costume world”, by turning the company into a category rather than just a brand name.
The campaign will hit TV screens in the autumn following an initial US- and UK-focused digital and social launch this month (August).
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