Creative Showcase featuring Anomaly NY, Leo Burnett, M&C Saatchi and more
Welcome to The Drum Creative Showcase.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.
You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (20 August) in the Creative Showcase spread.
Other popular entrants will also be considered for the print edition. Submit your vote before Monday 11 August to guarantee your favourite makes it into the printed magazine.
To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.
Anomaly: Johnnie Walker Blue Label 'The Gentleman’s Wager'
Brand: Johnnie Walker Blue Label
Title(s): The Gentleman’s Wager
Agency: Anomaly, New York, USA
Agency Website: http://www.anomaly.com/
Art Director: Mark Sarosi
Additional Credits: Director: Jake Scott
Production Company: RSA Films
Writer: Mike Byrne
Anomaly President: Karina Wilsher
Writer: Dave Douglass
Anomaly Account Director: Lauren Bozarth
Anomaly Executive Producer: Winslow Dennis
Starring: Jude Law & Giancarlo Giannini
Published: July 2014
Short Rationale (optional): Directed by British director Jake Scott, the film tells the story of a wager between two men striving for personal progress through the quest for a truly rare experience. ‘The Gentleman’s Wager’ sees Law in the role of a man who, despite having it all, challenges himself to strive for something he wants that money can’t buy.
RKCR/Y&R: The Home Office 'Modern Slavery'
Brand: The Home Office
Title(s): Modern Slavery
Agency: RKCR/Y&R
Agency Website: http://www.rkcryr.com/#work
Creative Director: Ted Heath, Angus Paul
Art Director: Freddie Wood
Copywriter: Psembi Kinstan
Photographer: Sam Barker
Additional Credits: Account Director: Vicky Heywood
Agency Producer: Angus Smith
Director/Production Co: Siri Bunford, Knucklehead
Producer: Lindsay Turnham
Editor: Sam Gunn at The Whitehouse
Post Production: Nineteentwenty
Sound Design: Wave Studios
DoP: Ben Smithard
Media Planning/Buying: MediaCom (planning), M4C (Buying)
Published: July 2014
Short Rationale (optional): The aim of the campaign is to show that slavery is not just a problem in poorer countries but can be found right across the UK in cities, towns and the countryside. The campaign also encourages reporting to a new dedicated helpline and website.
The TV ad shows harrowing incidents of slavery, including a vulnerable young woman working in a brothel, which at first appear to be taking place in a poverty-stricken part of the world but are later revealed to be in Britain.
The endline is: “Slavery is closer than you think” and the advert invites viewers to call the helpline and visit the dedicated website modernslavery.co.uk to find out more about how to spot signs of modern slavery or to report it.
The Corner London: National Geographic 'The 90s'
Brand: National Geographic
Title(s): The 90s
Agency: The Corner London
Agency Website: http://www.thecornerlondon.com/
Executive Creative Director: Tom Ewart
Creatives: Tom Prendergast, Joe Stamp
Additional Credits: Agency Producer: Daisy Mellors
Design Director: Will Chak
Production Company: Psyop NY
Director: Borja Peña
Producer: Jeff Bybee
Sound: Ed Downham at Wave Studios London
Published: July 2014
Short Rationale (optional): The on air campaign, devised by The Corner London, uses a ‘90s desktop computer and all of its retro references – like Sim City – to seamlessly jump between landmark political, cultural and technological events.
The campaign will roll out internationally on National Geographic Channel in 170 countries, and is now live in the UK on Sky, and FOX channels.
Reinforcing the TV campaign, is a specially commissioned print execution from cult artist, James Murray, AKA ‘Jim’ll paint it’, who used Microsoft Paint to depict a ‘90s rave featuring all of the decade’s protagonists from President Clinton and Nelson Mandela to Vanilla Ice and the Spice Girls.
AnalogFolk London: Sainsbury’s 'Sainsbury’s ‘iSPIES’'
Brand: Sainsbury’s
Title(s): Sainsbury’s ‘iSPIES’
Headline and copy text (in English): Sainsbury’s ‘iSPIES’
Agency: AnalogFolk London
Agency website: http://www.analogfolk.com
Executive Creative Director: Simon Richings
Associate Creative Director: Seth Jones
Copywriter: Rachel Wolff
Illustrator: Johan Thörnqvist
Additional credits: Designers: Paul Davis and Joao Padinha
Planner/Strategist: Doug Baker
UX: Paul Davis
Client Partner (Account Director): Sarah Mamou
Project Director: Sohini Gogel
Project Manager: Sian MacLachlan
Tech Lead: Paolo Tremadio
Media agency: PHD
Media planner: Theresa Lim
Production Company: Hickup
Published: July, 2014
Short rationale (optional): AnalogFolk London has created a game called 'iSPIES' (on iOS and Android) as part of the 'Summer Sorted' marketing activity for Sainsbury’s.
The game allows children to explore incredible universes, where they can challenge friends and are set tasks throughout the summer.
Wonder Stuff Studio: Durham Distillery 'Brand Development, & Durham Gin Product Launch Materials'
Brand: Durham Distillery
Title(s): Durham Distillery Brand Development, & Durham Gin Product Launch Materials
Agency: Wonder Stuff Studio, Newcastle upon Tyne, UK
Agency website: http://www.wonderstuffstudio.com
Creative Director: Paul Alderson
Copywriter: Merlin Duff
Photographer: Mark Slater
Additional credits: Lead Designer: Merlin Duff
Published: 2014
Short rationale (optional): We were approached by Durham Distillery to help them develop their brand and give them a distinct position in the crowded spirits market.
We started by developing a clear brand message for them — 'Spirits with Character' — that encapsulated all they wanted to say. From there we began on the identity for the distillery, taking our inspiration from Durham Cathedral's rose window and the dynamic flavours of their products.
Once this was agreed we began rolling out the identity and message across print, online and packaging. Durham Distillery and its flagship product, Durham Gin (which we were involved in the development of), has been a huge success since its launch and we continue to work with the brand as it is moving forward.
Anomaly Amsterdam: Fox Sports 'Voetbal Kijk Je Live'
Brand: Fox Sports
Title(s): Voetbal Kijk Je Live
Agency: Anomaly Amsterdam
Agency Website: http://www.anomaly.com/
Partner, Global Executive Creative Director: Richard Mulder
Partner, President: Hazelle Klønhammer
Partner, Head of Planning: Amanda Fève
Creative Director: Zack McDonald
Creative: Daan van Dam
Additional Credits: Head of Production: Ezra Xenos
Studio Artist: Andy McAlpine
Business Director: Tracey McIntosh
Account Director: Karen Whitehouse
Account Manager: Shaber Hossain
TVC: Prod Company: Habbekrats Amsterdam
Director: Victor D. Ponten
Executive Producers: Julius Ponten & Philip Harthoorn
Line Producer: Frank Coenen
DOP: Gábor Deák, Lennart Verstegen
Editor: Govert Janse
Music: Sizzer Amsterdam
Post Production: Captcha!
Colourist: Barry Clarke
PRINT: Retoucher: Titus Cliff
Published: July 2014
Short Rationale (optional): FOX Sports understands that for real fans, there’s only one way to watch football — it must be live.
When the match is on, we’re strapped into an intense emotional roller coaster that takes us from the top of the world to the pits of despair and back again. Sometimes within the span of a minute.
This simple truth led to a new, fan-focused campaign that turns the act of watching live football into the grand drama that it truly is.
Leo Burnett: McDonald’s 'Here’s to What Matters'
Brand: McDonald’s
Title(s): Here’s to What Matters
Agency: Leo Burnett London
Agency Website: http://www.leoburnett.co.uk/
Executive Creative Director: Justin Tindall
Creative Director: Richard Robinson, Graham Lakeland
Art Director: Rik Brown
Copywriter: Jon Fox
Additional Credits: Planner (creative agency) Josh Bullmore
Media agency: OMD
Planner (media agency): Kathryn Armstrong
Production Company: Smuggler
Director: Joshua Neale
Editor: Tim Hardy at Stitch
Production company producer: Ben Roberts
DOP: Steve Annis
Post-production MPC
Audio post-production 750 MPH
Music: MPM London
Published: July 2014
Short Rationale (optional): Focusing on the reassuring, sometimes surprising, stories about the positive impact the brand has, the campaign demonstrates that McDonald's is driven by what really matters to people - be they customers, employees or the communities the restaurants serve.
Developed by Leo Burnett London, the ad highlights how it is often the little things that really matter, like a sick child being able to hear the reassuring sound of Dad's voice when in hospital.
The campaign also comprises of print, digital, PR and social media which will deliver a variety of messages across coming weeks, bringing to life McDonald’s understanding of ‘what matters to people’, from supporting community football initiatives to ensuring responsible food sourcing.
This broad variety of trust driving messaging sit together under the new brand endline: "Here's to what matters".
Designers Anonymous: The Tomato Stall 'Rebrand'
Brand: The Tomato Still
Title(s): Rebrand
Agency: Designers Anonymous
Agency Website: http://www.designers-anonymous.com/~
Published: July 2014
Short Rationale (optional): The Tomato Stall lacked an identity that conveyed the quality of its product and ability as an established grower and producer, capable of supplying the needs of a big supermarket. It needed to reposition itself in order to appeal to sophisticated 'foodies', subsequently, it needed a complete re-brand. We dug deep: reaching its roots helped us tell the story and increase understanding, to clarify the brand and its provenance.
We gave the brand more confidence and presence on shelves by featuring the brand name more predominately on packs. Its 'Isle of Wight' descriptor was cleverly integrated with vine inspired typography.
The rays of sunshine cast a shadow over the brimming crate, a nod to its heritage, add to the illustration of sun-soaked tomatoes. The strap-line, 'more sunshine, more taste', rested in the shadow (which references the shape of a market awning) helps complete the story.
To highlight the Isle of Wight messaging, and to give the off-the-shelf bottles and jars a more premium look and feel, we die cut the label. The neon colours of the previous designs were replaced with a more appropriate, rich, earthy colour palate that adds taste appeal, and helps consumers’ better shop the range.
In Return: In Return 'GIFs Go Wild'
GIFS GO WILD from In Return on Vimeo.
Brand: In Return
Title(s): GIFs Go Wild
Agency: In Return, London, UK
Agency Website: http://www.in-return.com
Creative Director: Guus ter Beek, Tayfun Sarier
Gif Artists: Dain Fagerholm, Davidope, Disney, Second-Impact, Haydiroket, Nintendo-Gifs, 89-a, Totaleyefuck, Spacecadet, Endearingyouare, Caitlin Burns, Clay Rodery, Falcao Lucas, Miron.
Music credits: Madlib - Nothing from nothing
Published: July 2014
Short rationale (optional): Gifs Go Wild, surprises unsuspecting people with gifs in real life.
Deutsch LA: Taco Bell 'Grilled Breakfast Burritos'
Brand: Taco Bell
Title(s): Grilled Breakfast Burritos
Agency: Deutsch LA, Los Angeles, CA
Agency website: http://www.deutschinc.com/#!/la
Chief Creative Officer: Pete Favat
Executive Creative Director: Brett Craig
Creative Director: Scott Clark, Josh DiMarcantonio
Senior Art Director: Jeremiah Wassom
Senior Copywriter: Armando Samuels
Art Director: Cheston Kwan
Copywriter: Josh Hill
Director of Integrated Production: Vic Palumbo
Executive Producer: Paul Roy
Senior Producer: Alison McMahon
Music Supervisor: Dave Rocco
Additional Credits: CEO: Mike Sheldon
Account Management Credits: Group Account Director: Walt SmithAccount Director: Katie Klages
Account Supervisor: Amanda Schuster
Account Executive: Kaitlin Tabar
Account Planners: Chief Strategic Officer: Jeffrey Blish
Group Planning Director: Jill Burgeson
Traffic/Business Affairs: Director of Business Affairs: Abilino Guillermo
Senior Business Affairs Manager: Ken Rongey
Director or Broadcast Traffic: Carie Bonillo
Senior Broadcast Traffic Manager: Gus Mejia
Published: July 2014
KVGD: KVGD 'Corporate Identity'
Brand: KVGD
Title(s): Corporate Identity
Agency: KVGD
Agency website: http://www.kerrvernon.co.uk
Creative Director: Kerr Vernon
Published: June 2014
Supreme: Fore Adventure 'Rebrand'
FORE / Adventure - SEA from Supreme on Vimeo.
FORE / Adventure - Forest from Supreme on Vimeo.
Brand: Fore Adventure
Title(s): Rebrand
Agency: Supreme
Agency Website: http://supremedba.co.uk/
Art Direction & Post: Justin Barrow
Film & Post: Justin Glynn
Music: Chris Zabriskie
Published: July 2014
101: Avios 'Big Reward'
Brand: Avios
Title(s): Big Reward
Agency: 101
Agency Website: http://101london.co.uk/
Executive Creative Director: Richard Flintham
Creative Director: Augusto Sola, Mark Elwood
Creative: Tim Donald, Misha Newby
Designer: Tanya Holbrook
Additional Credits: Agency TV Producer: Natalie Curran
Agency Digital Producer: Ashley Cohen
Group Business Leader: Ross Farquhar
Account Director: Georgina King
Production Company: Independent
Director: Ed Sayers
Executive Producer: Verity White
Producer: Adam Saward
Director of Photography: Eoin McLoughlin
Edit House: Circus
Editor: Joce Hockings
Post House: Finish
Post Producer: Louise Unwin
Colourist: Paul Harrison
Flame Operator: Skippy Clifton
Audio Post Production: Mark Hellaby, Clearcut Sound
Music: Circle of Sound
Published: July 2014
Short Rationale (optional): The three-minute film sees comedian and performer Chris Ramsey spending £250,000 on shopping for items in conjunction with Avios partners Tesco, Shell, Avis and American Express to collect over a million Avios to use for the winners’ flights.
Through the campaign, Avios will donate products to Save the Children’s crisis grant programme, Eat, Sleep, Learn, Play!, that provides essential household items to UK families who are most in need, and to the Trussell Trust. Chris Ramsey will be seen in the film surprising the winners, who were nominated by friends and family keen to say a surprise ‘thank you’, and capturing their reactions along the way.
The Walker Agency: Fruittella 'Pregnant'
Brand: Fruittella
Title: Pregnant
Agency: The Walker Agency
Agency Website: www.walkeragency.co.uk
Creative Team: Steve Howling, Robin Upshon
Additional Credits: Director: Tom Schrapnel
Production: The Gate Films
Published: July 2014
Mucho: Bohlin Cywinski Jackson 'Web Redesign'
Brand: Bohlin Cywinski Jackson
Title(s): Web redesign
Agency: Mucho, San Francisco, USA
Agency Website: http://wearemucho.com
Creative Director: Rob Duncan
Art Director: Pam Hsu
Web Developer: Noble Studios
Published: July 2014
Short Rationale (optional): The new website mirrors the way BCJ approaches each project, starting with a blank piece of paper. Throughout the website, Mucho sought to explain the firm’s thought process and absolute attention to detail and craft that BCJ puts into every one of its projects.
On rolling over a project, the original drawing/sketch of the building is revealed, demonstrating that the thinking, problem-solving and design is sketched and worked out at the initial stage of the project. The final project photography corresponds directly with the original sketch for each project.
18 Feet & Rising, London: Nationwide 'People'
Brand: Nationwide
Title(s): People
Agency: 18 Feet & Rising, London
Agency website: http://www.18feet.com
Creative Director: Johnny Leathers
Creative: Alex Delaney
Additional credits: Agency Producer: Jeremy Smith
Business Director: Andrew Barnard
Production Company: HLA
Producer: Mike Wells/ Kwok Yau
Director: Simon Ratigan
DOP: Ian Murray
Editor: Adam Spivey @ The Playroom
Music - Kylie Minogue
Composer: Scott David Hoffman, Jason Sellards/ Kylie Minogue
Sound: Jack Sedgwick @ Wave
Post: The Mill
Media: Havas
Published: August 2014
M&C Saatchi and Lida: Virgin Holidays 'Don't be sorry'
Brand: Virgin Holidays
Title(s): Don’t be Sorry
Agency: M&C Saatchi, Lida
Agency Website: http://www.mcsaatchi.com/ http://www.lida.com/desktop/
Art Director: Luke Boggins
Copywriter: Dan McCormack
Additional Credits: Planner/CSU Director: Adam Reader
Published: July 2014
Short Rationale (optional): M&C Saatchi and LIDA have unveiled a tongue in cheek campaign for Virgin Holidays – ‘Don’t be Sorry’ – in response to Three’s ‘Sorry for the Holiday Spam’ campaign.
Running at Elephant and Castle’s South London Gateway today, where it contrasts with Three’s initiative, ‘Don’t be Sorry’ tells people they should take pride in showing off their best selves on a Virgin holiday.
The campaign sports the hashtag #ShowOff, encouraging people not to hold back on celebrating what Three would call their ‘holiday spam’ on social media, and telling them ‘You look delicious’.
4Creative: Channel 4 'Short Shorts'
Brand: Channel 4
Title: Short Shorts
Agency: 4Creative
Agency Website: www.4creative.co.uk
Executive Creative Directors: John Allison & Chris Bovill
Creative Director: Landy Slattery
Director: Molly Manners
Creative: Molly Manners
Producer: Tabby Harris
Business Director: Kuba Wieczorek
Director of Photography: Marc Gomez del Moral
Editor: Tim Hardy @ Stitch
VFX Supervisor: Marcus Dryden @ Envy
Colourist: George K @ MPC
Audio: Arge
Published: July 2014
Watch The Drum's Shockumentary film on shock advertising featuring BrewDog, Peta and more
The Shockumentary is The Drum's new short film exploring the good and bad of shock advertising. Starring top creatives John Jessup (formerly of Leo Burnett) and Marc Lewis (School of Communication Arts), along with no-nonsense brands BrewDog, Peta and Death Cigarettes, the film asks whether shock tactics still have a place in modern advertising. Are brands too boring these days? Watch our Shockumentary and decide for yourself.