HSBC encourages customers to make summer memories in UK or Away campaign
HSBC is encouraging its customers to make happy holiday memories, in its new digital and in-branch campaign.
Created by We Are Social, the UK or Away campaign looks to raise awareness of the lending options provided by the bank, and how they can help provide new experiences.
Emma Ward, social media manager at HSBC, said: “Tapping into the nation’s obsession with summer and the increasingly common staycation vs vacation debate, HSBC wanted to take the opportunity to inspire our customers with ideas for new experiences that they can enjoy now, in the UK or abroad. We wanted to help people realise that there’s a world of experiences out there to enjoy, and that they don’t have to be beyond anyone’s grasp.”
The campaign involves an online game where users can guess whether the images presented are of UK destinations or abroad.
Fans are also invited to upload their own picture of a destination which feels like home, or vice versa, for the chance to win a Panasonic Lumix TZ55 camera.
The campaign coincides with HSBC launching its ‘Your Future Self’ campaign to target those starting university.
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