The Drum Awards for Marketing EMEA - Awards Show

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By Gillian West, Social media manager

July 30, 2014 | 2 min read

With students preparing for university in the coming months HSBC has launched ‘Your Future Self’ to engage with new students and help kick start their future careers.

Working with We Are Social, TMW and Mindshare, the campaign, which has social media at its heart, aims to generate conversation between the global banking institution and the online student community, ultimately driving student account sign ups.

‘Your Future Self’ kicks off with four documentary-style short films focusing on four individuals and how their time at university shaped their career (Jethro Binns, a former professional squash player who started up an online squash learning portal, shown above). Created by We Are Social and produced by Tinderflint, a new film will be published on Facebook, LinkedIn and YouTube over a four week period.

The second phase of activity has been timed to coincide with A-levels results and celebrates getting into university with a competition for students to upload a ‘future selfie’ with a vision of where they want to be. Pictures reflecting the most enterprising ideas or ambitions will win a prize to help with their future career plans.

Emma Ward, social media manager, HSBC, hopes the campaign will “offer inspiration to students while bringing HSBC to the forefront of students’ minds as an institution to rely upon”.

Cath Jefferies, group account director at We Are Social, added: “: “New students will be sharing their excitement about going to university on social media platforms this summer. We hope that Your Future Self will inspire them about the possibilities ahead and have a positive impact on their lives in the long term, as well as building a strong future relationship with HSBC.”

TMW has also worked on in-branch activity and digital displays linking to the HSBC student banking offer of a £60 Amazon voucher.

Tmw HSBC Mindshare

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we are social

We are a global socially-led creative agency with unrivaled social media expertise.

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Mindshare is a global media and marketing services company created in 1997. As one of the world’s largest media agencies, Mindshare is responsible for a large...

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