24 July 2014 - 12:07pm | posted by | 0 comments

Nike targets women with ‘Chase Summer’ campaign

Nike targets women with ‘Chase Summer’ campaignNike targets women with ‘Chase Summer’ campaign

Nike has launched a new online campaign aimed specifically at women following the insight that they are more likely to exercise when they do it together.

Hosted on the brand's website, ‘Chase Summer’ is the first piece of activity in the wake of Nike’s World Cup push and urges women to ‘grab their girls’ and chase summer together.

On social media, Nike has also encouraged women to register a ‘crew hashtag’ and use the Nike apps including Nike+ running, NikeFuel and Nike Training Club to track their minutes, miles and fuel points over the summer.

Those who do then have the chance to win an invite to an exclusive Nike event later in the summer. 

Earlier this year, Nike was hailed as the winner of the World Cup social media battle despite being an unofficial sponsor. It racked up 232,000 social mentions while official partner Adidas had only 129,000 mentions. 

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...