Foster’s ‘Good Call’ campaign is to expand to cover below-the-line activity this summer with an in-store promotion designed and implemented by Haygarth.
Forming part of a wider ‘Summer of Good Calls’ promotional push, the in-store activity will run exclusively in Sainsbury’s stores nationwide until mid-August and gives Fosters fans the change to win one of 1,000 boom box cooler speakers.
Staying true to the brand’s Aussie heritage and ambassadors Brad and Dan’s personalities, the campaign is targeted at Foster’s core 18-34 year old audience.
Foster’s marketing manager, Emma Sherwood-Smith, commented: “We’re really excited to be rolling out an already highly successful above the line campaign into brand new territory this summer. This campaign taps in perfectly to the essence of ‘Good Call’ and brings it to life in retail through offering consumers a bit of fun Aussie-inspiration to take home and enjoy this summer.”
Marcus Sandwith, MD at Haygarth, added: “This campaign really plays to our strengths in retail and FMCG; the team has created a promotion that fits perfectly with the Foster’s heritage whilst putting Brad and Dan-style ingenious solutions in consumers’ hands.”
The work is the first to be delivered by Haygarth following its appointment to the Heineken off-trade agency roster.