Bauer Media gives City of London students real-world work experience as part of Creative Thinking Project
Bauer Media is giving City of London students experience of working with a media company on new content ideas through new partnership the Creative Thinking Project.
Over the course of four days City graduates will work in small teams on editorial ideas receiving guidance from senior Bauer executives including group marketing director Anne-Marie Lavan, MD of advertising Richard Dunmall and Lauren Holleyoake, publisher of Grazia and The Debrief.
Jane Johnson, Bauer Media executive content director, said the project was a “great opportunity for us to support and grow new talent”.
Bauer Media CEO Paul Keenan added: “At Bauer we very much believe in investing in young talent. This project is a great chance to forge even stronger links with City University London and follows the recent launch of The Bauer Academy and Go Think Big which creates thousands of work opportunities for 16 to 25 year olds.”
The project, which has been set up by former Heat magazine editor Julian Linley, will see the team that creates and pitches the strongest idea editorially and commercially given internships with Bauer brands along with the chance to develop their ideas further.
Barbara Rowlands, MA Magazine Journalism director at City University, commented: “We are delighted to be working with Bauer on this exciting project. The students are learning hands-on from some of the most senior people in the magazine industry today and it's a terrific fusion of experience, creativity, youth and fresh ideas. This is just the kind of initiative we need in a fast-changing business - the industry needs new young talent and the students need opportunities.”
A total of 17 Bauer mentors will work on the project with Bauer Media executive content director Jane Johnson leading the programme and Abby Carvosso Bauer Media MD on the judging panel.