All England Lawn Tennis Club seeks to bring Wimbledon visitors closer to the action with updated 'Wimbledon Awaits' creative
The All England Lawn Tennis Club (AELTC) is building on the success of last year’s Wimbledon promotional activity with a new campaign from creative agency Space designed to drive intimacy between The Championships and visitors to the AELTC and the surrounding areas.
The campaign hopes to extend the brand’s footprint beyond the four walls of the AELTC and build visitor anticipation and excitement with Wimbledon branding and tournament imaging visible as soon as visitors exit the trains and tubes at Wimbledon and Southfields stations.
“This year we wanted to build on visitor engagement and extend the brand’s reach far beyond the venue itself,” explained James Ralley, marketing manager at the AELTC. “Space has once again excelled by evolving the ‘Wimbledon Awaits’ campaign with beautiful creative work inspired by the record-breaking 2013 tournament, helping us to build greater loyalty and intimacy with fans and immediately create strong relationships with the new visitors to this special event.”
Content created with:
Space
Space is an independent creative company for brands ambitious to go beyond convention.
We help challenge the accepted category and communications thinking...