OgilvyOne acquires dnx to create new B2B agency

Photograph left to right - Clare Lawson, Drew Nicholson and Domi Pettifar

OgilvyOne's B2B Business, Ogilvy Primary Contact and dnx have come together to create OgilvyOne dnx,

The combined entity will be comprised of a team of 180 led by Drew Nicholson, former CEO of dnx, who will assume the role of CEO.

Clare Lawson, head of B2B at OgilvyOne and Domi Pettifar, managing director at dnx, have become joint managing directors of the new agency. They will work alongside Gareth Richards, managing director of Ogilvy Primary Contact, who has become managing partner.

“This is a defining move for dnx. We have been B2B agency of the year for two years running and joining the Ogilvy family is a fantastic opportunity for our staff and clients to become part of a bigger, dedicated B2B offer. B2B marketing is rapidly developing and using techniques more traditionally associated with the B2C market,” explained Nicholson. “The new agency will have deeper expertise that will continue to push the boundaries of B2B marketing in this growing sector.”

Further changes to the management structure have seen James Myers, previously head of planning at OgilvyOne, become responsible for strategic services.

OgilvyOne dnx staff will remain in their current locations and the former dnx offices in Guildford will be retained.

Earlier this week OgilvyOne CEO Annette King was promoted to CEO of Ogilvy & Mather UK, with Paul O’Donnell taking on the CEO, EMEA role.

Jennifer Faull

Jen Faull is Brands Editor at The Drum. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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