Geneva Tourism boosts 'Jet off to Geneva' message with experiental push and online game
Geneva Tourism is taking inspiration from the famous Jet d’eau for its latest campaign.
At the end of April Geneva Tourism challenged passers-by in London’s Canary Wharf to cycle hard enough to power a mini version of the Jet d’eau with those who powered it the longest winning an action-packed weekend for two in Geneva.
Now the tourist board is offering the same trip to online audiences with a playable version of the Canary Wharf experience, hosted on its own Jet off to Geneva microsite.
Up for grabs is a weekend for two including a two night stay in a luxury hotel with Swiss chocolate making, water sports, fine dining and wine tasting.