Sony is launching its own social network dedicated to the World Cup as part of its global sponsorship of the tournament.
‘One Stadium Live’ aims to unite fans’ passion for football by curating social media content from around the world into the most popular, relevant and recent football topics.
Available on mobile, tablet and desktop and created with global digital marketing agency Isobar, One Stadium Live forms the centrepiece of Sony’s 2014 Fifa World Cup sponsorship activity, allowing fans to instantly see and join conversations about the tournament.
Live, in-depth performance statistics for each team and player will also be available through the platform boosting supporters’ expertise of their own team and enabling them to dive into insights about the opposition. During the game the platform will also act as a second scree experience with ‘Match Live’ delivering a real-time, filtered stream of what fans around the globe are saying about a particular game.
One Stadium Live automatically populates with content drawn from Twitter, Facebook and Google+ and is accessible to English, Portuguese, French, German, Spanish and Japanese speakers using conversation tracking to analyse limitless words in six languages.
Text analytics company Luminoso has worked in partnership with Isobar to develop the technology which supports the platform and uses ‘Natural Language Processing’ to group fans with similar passions from across continents creating an instant football fan community.