Bonne Maman recruits Bray Leino to help it grow cake and biscuit range sales in the UK
French food brand Bonne Maman has tasked Bray Leino with raising awareness of its biscuit and cake range amongst UK consumers.
Bonne Maman appointed the creative communications agency following a three way pitch. The brief includes combining press advertising, digital, PR and shopper marketing to deliver an integrated campaign.
Of the appointment a Bonne Maman spokesperson said: “The Bray Leino team has brought fresh energy and innovative ideas to the discussion. We appreciated being challenged on some of our assumptions, and there are obvious similarities between our cultures and values. What we’ve seen so far suggests that Bray Leino could become a true partner in helping us develop the Bonne Maman brand in the UK.”
Jon Elsom, executive creative director at Bray Leino, added: “This is an excellent opportunity for us to apply our diverse mix of specialisms and inject a touch of French class into the competitive UK snack space. Bonne Maman already has a strong brand and we look forward to working closely with them to bring this excellent range of products to a wider audience.”
Bonne Maman already has market penetration in the UK with its range of jams and preserves, the partnership with Bray Leino aims to drive sales of other branded products amongst consumers by taking a fresh look at how to grow its cake and biscuit brand in the UK.
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