5pm.co.uk to promote Scottish restaurant scene online and through social with 'Piece of My City' campaign
With the Commonwealth Games in Glasgow, the Ryder Cup in Gleneagles, the year of the Homecoming and the Scottish independence referendum all set to take place this year, 5pm.co.uk has mounted an online marketing campaign celebrating all that is great about the Scottish restaurant scene.
‘Piece of My City’ runs from April until September and will use the lifestyle website's online and social platforms to investigate a different neighbourhood in Glasgow and Edinburgh every other week, kicking off with Glasgow’s Merchant City on 28 April.
5pm.co.uk founder, Ronnie Somerville, explained: “From Glasgow’s hipster haven Finnieston to Edinburgh’s historic Old Town, we’ll be taking look at what makes Scotland’s most vibrant cities tick.
“Through our website, blog, social media and newsletters, we’ll be sharing chefs secrets, taking a look at the history of each area, asking our top 5pm customers for tips and lots more. And, of course, along with our videos, photos and interviews, we’ll be sharing our best dining discounts in Glasgow and Edinburgh’s top restaurants.”
Charles Shaw, chairman of 5pm.co.uk, added: “Glasgow and Edinburgh have thriving restaurant scenes to rival any major city in the world. Whether you’re looking for authentic Italian, Mongolian BBQ, fresh local seafood, or arguably the best curry in the UK, you’ll be sure to find it in either city…We can’t wait to share our knowledge with locals and tourists during which is sure to be an exciting summer.”
The campaign hopes to boost Scottish restaurants in a year when all eyes are on Scotland. Restaurants featured in the close-up of the Merchant City include Guy’s, Mediterraneo, Koolba and City Merchant.