Is there a design barrier holding back wearable tech? - Creative and digital experts share their insights
Wearable technology is without a doubt a hot topic and here at The Drum we hear a lot about the development of wearables; where the industry is going; and what's around the corner.
In fact in our latest issue, available in The Drum Store, we posed the question - who's wearing wearable technology?
Inspired by said feature, and the fact that Google has partnered with Ray-Ban maker Luxottica and Burberry's former CEO Angela Ahrendts has moved to tech giant Apple, we spoke to some of our esteemed judges at this year's Roses Creative Awards to find out if they thought there was a design barrier halting the mainstream adoption of wearable tech.
Enlightened by insights from Roses judges RAPP ECD, Jason Andrews, and Sean Kinmont, 23red founding partner, we then took the same question to a cross section of (vocal) creative, fashion and digital industry experts to find out their thoughts, and you might just be surprised at what they had to say...
Jason Andrews, executive creative director, RAPP UK
Sean Kinmont, founding partner – creative, 23red
Lauren Bowker, materials alchemist, The Unseen
Jonathan Lovatt-Young, head of service and experience design at Tribal Worldwide London
Lindsay Nuttall, chief digital officer, BBH London
Kevin Allen, chief strategy officer, Publicis Chemistry
Alasdair Lennox, creative director, Fitch EMEA
Sean Betts, head of agile client solutions, Havas Media
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RAPP
RAPP is a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people. At RAPP, with our unrivalled depth of expertise in first-party data, we’ve been observing and cataloguing real people’s lives for 50 years. In today’s world the balance of power has shifted, and customers are in control, which is why we put people and their preferences at the heart of the brand experience. With a talent base of more than 1,600 professionals in 18 offices, we help brands grow the value of real people by understanding what really matters and creating experiences that are right for real people, with real needs, in real time, creating marketing that matters. Our expertise in data and marketing sciences allows us to deliver our clients actionable human insight - an incredible understanding of genuine motivations, observed transactions and actual interactions. Our process reflects how real people think; we balance the left brain and the right, and we do our best work when we bring Precision and Empathy into balance. Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience and technology.
RAPP is proud to employ talented people across the US, the UK, Argentina, France, Germany, China, Singapore, Australia, Mexico, Bangkok and Dubai, and we actively foster an inclusive workplace where diversity and individual differences are valued and leveraged to achieve our vision.
RAPP is part of Omnicom Precision Marketing Group, a division of the DAS Group of Companies.
23red
23red is an integrated communications agency that knows how to get people to do things through brand activation. We provide clients with either specialist expertise for a specific role on their roster, or a complete one-stop-shop for all their communication needs.
We specialise in making it easier for people to choose your brand and help you win new customers. We’re convinced that getting people to respond directly and actually do something is a more immediate way to get them to engage with and then purchase your brand.
To find out a bit more about us take a look at our recent news stories (below), or for a more freestyle commentary follow us on our twitter feed (on the right).
We’re always keen to talk to interesting brands that are doing good things and adapting to the changing world around them. So please get in touch through any of our company links (above) and let’s chat about what we can do for you.
BBH
Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1000 staff worldwide.
Find out moreFitch
FITCH is a global design consultancy that influences the world around you by translating brand into consumer experience.
We have a strong expertise in retail design.
The consumer is at the heart of everything we do and everything we do is the product of bold thinking. A profound understanding of both the brand and the consumer creates the confidence to challenge convention. Our consumer insights and our understanding of the motives that inform choice are the key to creating effective brand and consumer experiences.
Founded in 1972 FITCH employs 350 people in 14 offices in 9 countries. An integrated offer of both 2D graphic and 3D environmental design enables us to create a seamless expression of the brand at all the different touch points.
Havas
Havas SA is a French multinational advertising and public relations company, headquartered in Paris, France. Havas operates in more than 100 countries.
Find out morePublicis Chemistry
Find out moreTribal DDB
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