The Drum and Quantcast pair up to test size of ad industry’s programmatic buying skills gap
Programmatic trading is fast becoming regarded as the future of all media trading, but there is still a major education gap among many clients regarding its benefits.
The Drum has teamed up with Quantcast to assess the size of the programmatic trading skills gap within clients and agencies – to help shed light on which areas of business need to be upskilled, and to help clients compare their progress in this area with their peers.
All clients and media planning agencies who wish to contribute to this Industry Talent Survey, can provide their own responses via surveymonkey.com.
Topics including the importance of real-time bidding, brand safety, viewability, attribution and privacy will all be focused in the report, alongside questions on what areas of the business media buyers and clients are planning to upskill.
The results of the report will be published in late spring, with all those have partaken to receive a copy of the results.
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Quantcast
Quantcast is an American technology company, founded in 2006, that specializes in audience measurement and real-time advertising.
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