Foxy Bingo set to get redesign from Partners Andrews Aldridge
Foxy Bingo has appointed Partners Andrews Aldridge to develop a new brand design for the bwin.party digital entertainment brand.
Polly Jones, managing partner at Partners Andrews Aldridge, said: “Foxy Bingo has grown to become a household name in online bingo. We’re firm believers in connected, and sometimes provocative, ideas to lever success and we’re bringing our expertise in this to bear on Foxy Bingo’s current digital experience to boost its popularity even further.”
Further details about the brand refresh are currently under wraps, but The Drum can reveal that the first tranche of activity is expected to launch later this year.
Previously, celebrities such as Christopher Biggins and Jim Bowen have appeared in Foxy Bingo campaigns.
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Partners Andrews Aldridge
Global customer engagement agency based in London. We make end-to-end experiences that bring brands and people together.
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