Ad of the Day: Lamborghini - Hexagon Huracan
Luxury car brand Lamborghini has come over all James Bond in a cinematic film promoting its new Lamborghini Huracan to audiences at the Geneva Auto Show in Switzerland.
Though we struggle to believe a secret agent would be driving a car in the brightest hue of orange, the Hollywood blockbuster style of the film kept us entertained the whole way through.
Opening in the agent’s sky-high loft he receives a call from mission HQ warning him to get out of the city as an apocalyptic storm roles in. The agent’s fears of being able to get out of the city on time are allayed when he finds they keys to the Lamborghini and promptly races against the elements.
As he reaches safety and arrives at a private jet (as you do) he politely requests HQ wakes him up “a little earlier” next time.
Yes it’s over dramatic and takes cues from every secret agent movie we’ve ever seen but you can’t fault the styling.
Agency: JWT ITALIA
Creative Director: Luca Zamboni
CEO: Sergio Rodriguez
Account Director: Valentina Salice
Copywriter: Cristino Battista
Production Company: BRW FILMLAND Milano
Executive Producer: Stefano Bonfanti
Director: Antony Hoffman
Line Producer: Lisa Hollingshead
Line Producer: Marco Orlando
1st AD: John Wildermuth
2nd AD: Christina Fong
Production Supervisor: Tamika Miller
Asst Production Supervisor: Scott Ba
Production Designer: Tessa Posnansky
1st AC—A Cam: Daniel Bombell
2nd AC—A Cam: Tracy Viera
1st AC - B cam: Rob Sagaser
2nd AC - B cam: Andrew Crankshaw
Key Grip: Matt Blum
Gaffer: Michael Woolaway