Ford Retail to rebrand its 65 nationwide dealerships as TrustFord
Ford Retail has revealed it is to rebrand under the new name TrustFord as part of an ongoing strategy to align the business’ regional dealerships under one nationally recognised brand.
The dealership group is working with agency partner Good to develop the rebrand strategy and concept with the roll out of the rebrand due to commence in Q2 2014 with support from a multi-platform campaign spanning outdoor, online and radio. Media planning and buying for the campaign will be handled by MediaVest.
“We are delighted to announce our new name. The rebranding of the Ford Retail group has been in development for some time and was put in motion following qualitative internal and external customer research…We are well aware that TrustFord is a bold promise, but it is one we have every confidence we’ll live up to. This will reflect our commitment to being clear and transparent across our entire network of dealerships, our commitment to going the extra mile and provides a perfect fit with our goal of being easy to do business with. Quite simply, we want our customers to have trust in everything we do,” said Stuart Kerr, chairman and CEO of Ford Retail.
Currently Ford Retail operates a network of 65 sites nationwide under a variety of brand names including Bougourd Ford, Brunel Ford, Dagenham Motors, Heartlands Ford, La Motte Ford, Lindsay Ford and Polar Ford. It also operates Ford Retail Online, Ford Online Parts and @firstParts Solutions; all of which will be branded as either TrustFord or TrustFirstParts from the second half of 2014.
The aim of operating under one single brand is to give customers of fleet, retail, bodyshop, parts, aftersales and SME a better understanding of TrustFord services across the UK, enabling easier dealership recognition and building consumer confidence in the brand.
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