The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By Jennifer Faull | Deputy Editor

January 29, 2014 | 1 min read

Nissan has released a follow up film to the campaign which saw a Versa Note delivered by Amazon.

The activity kicked off in September last year and allowed people to shop for a Versa Note through Amazon.com, where they received a personalised concierge service to make their purchase easy through their chosen dealership and were also given a $1,000 Amazon gift card.

Earlier this month, one car was delivered to a family in Madison, Wisconsin, with images of the giant box quickly going viral.

Now an official video has asked the question on everyone’s minds: what would you do with the giant cardboard box?

Nissan is encouraging fans to let them know via Facebook.

Nissan Facebook Amazon

Content created with:

TBWA\Chiat\Day New York

Find out more

More from Nissan

View all